2014 Nonprofit Technology Staffing & Investments Report

Now in our eighth year of collecting and reporting on these nonprofit technology spending and practices data, this research provides valuable benchmarks to help you assess and plan your technology budgets and strategies, and considers the nonprofit sector as a whole to gauge the maturity and effectiveness of technology strategies and use.

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With NTEN’s theory of change in mind, this report examines technology staffing levels, technology budgets, overall organizational approach to technology decisions, as well as technology oversight and management practices. Over 750 individuals from nonprofits participated in taking the survey, ranging from various operating budget size, staff size, and more.

Key findings from this year’s survey:

  • On average, nonprofits have 4.4 technology-responsible staff.
  • On average, each technology responsible staff supports about 30 organizational staff members.
  • We continue to see a positive trend in terms of including technology in strategic plans with 64% of all respondents indicating this practice.
  • Compared to previous years, there has been an increase in the number of “Data” staff.
  • The median technology budget as a percentage of the organization’s total operating budget across all organization sizes in our survey ranges from 1% to 2.2%.
  • Larger size and budgets don’t necessarily correlate with being at the Leading end of the Tech Adoption Spectrum: 7% of Small organizations report that they are at the Leading end of the Technology Adoption spectrum compared to 3% of the Very Large organizations from our survey.

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Report Demographics & Sample Size

We asked respondents about their overall organizational operating budgets, which we’ve used throughout this report to categorize and compare responses:

Below is a chart that captures the respondent demographics by organizational size category and organizational operating budget:

Online Benchmarking Tool

To see how this data stacks up to your organization, test out NTEN’s online benchmarking tool, which helps you to compare your own organization to the research. You can filter the data by organization size, staff size, issue area, and more. You can also print custom benchmark reports or download your filtered data set.

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