When people are overworked, it can be easy to think that new technology will solve your problems. But don’t fall for “shiny object syndrome.” Technology does not solve problems. People solve problems using technology! For technology to make a difference, your team needs to be ready for it. The questions below will help you know if you are.
- What mission-problems will the technology will help solve? “Clunky” software is not a mission problem (it’s just annoying). Things like missing data insights or time spent building reports instead of being with constituents — those are mission-problems.
- How will the new technology address those problems? Will it be more targeted fundraising, reduced barriers for constituents, increased staff capacity? The stronger your answers, the stronger the return on your investment in a new system.
- How will your workflows change? Technology exists within a work ecosystem. Your process might not change, but your practical execution of tasks will. Being able to describe those changes will help speed up your transition.
- Does leadership believe in it? People can be resistant to change. A person in authority to help encourage that change and keep people accountable will lead to a deeper and more lasting transformation.
- Who will own the technology? A project that is not owned is a project that is not done. Someone needs to be responsible for overseeing and championing the transition.
- Can you make time for training? Training is an investment alongside technology. No matter how user-friendly something is, you will always get more out of it if you dedicate time to training.
- How will it affect your security? This question is especially important if you hold sensitive data. A new technology is like a new window in a house — it is a potential point of entry. Make sure you have a plan to protect it.
- What does success look like? If you don’t define the win, you won’t recognize it. Set and measure clear success markers, such as reduced hours on manual tasks, improved response time, better reporting accuracy, or some other tangible ROI.
- How will your tech grow with you? The political landscape shifts. Community needs evolve. Your tech must bend without breaking. Sustainable systems are flexible and adaptable. If your tech can’t grow with you, it will hold you back.
For technology to make a difference, your team needs to be ready for it.
You don’t have to be able to answer every question right now in order to begin thinking about new technologies. Some of these questions are best answered while you're looking. What matters is to keep things in perspective.
Technology is just a tool, but when it’s paired with the right people and processes, it can have a profound and lasting impact.
David Dunn
he/him/his
Principal, Undaunted Consulting
I am the principal of Undaunted Consulting, a network of values-driven consultants specializing in technology for nonprofits committed to justice for people and the planet.
When I'm not working, you can find me backcountry camping, trying to suck less at Brazilian Jiu Jitsu, power-reading sci-fi novels, or working on yet another home improvement project I am in no way qualified to attempt.
