Launching a marketing campaign can seem daunting. But with an achievable, time-bound plan, a communications campaign becomes manageable. Campaign planning principles can be applied to any kind of marketing effort. A thoughtful communications campaign plan is the key to promoting a fundraising event, making an advocacy push, building awareness, and more.
This course is for communications specialists at any level. You’ll learn ten steps to creating a campaign plan that has the right amount of detail. And most importantly, you’ll learn how to create achievable, measurable goals so that you know when to make adjustments and when to stay the course. You’ll also be able to apply what you learn about goal-setting across the work you do outside of communications campaigns.
