Courses |

Fundraising

Text message fundraising

The goal of this course is to provide you with the knowledge to run your own texting program. Our hope is that inside this course and the supplemental materials we have included, you will find everything you require, whether it be for launching your first message, to building an integrated multi-year strategy for your organization. 

Over the past twenty years, text messaging has morphed into the most utilized communication tool between individuals. It’s equal parts digital and direct communication, and offers a 97% open rate. It’s rapidly changing year to year, with all signs pointing to continued growth. It’s a way to personalize a message to just one individual, and a way to push a message out to many people at the same time.​

Understanding how to use this channel to your advantage will only help take your program to a new level. Congratulations on taking this step and making this investment in your overall strategy. 

Learning objectives

Texting foundations

Understand why texting is important for fundraising and the basics of how it works.

Creative testing

How to write text messages and how to design corresponding media for MMS texts.

Audience targeting

Learn which audiences should receive texts, how to think about segmentation and suppressions, and how to grow your text list.

Curriculum Outline

• Understanding the key elements
• Launching a campaign
• Understanding audiences
• Budgeting
• Scriptwriting
• Developing a year long plan

Anticipated time to complete

NTEN courses typically require about 60 minutes of video content to complete, while optional content varies by course.