Courses |

Communications

Plan communications campaigns

Launching a marketing or communications campaign can be overwhelming. Where do you start? How do you organize the moving parts? What goes into it? What if you don’t have time to plan but need a plan? How do you know what tactics to use?

This course is for anyone launching a communications or marketing campaign and wants it to be organized, manageable, relevant, and help you reach your goals. The eight campaign planning steps discussed in the course can be applied to any kind of communications effort: fundraising, advocacy, awareness, internal communications, and more.

Most importantly, you’ll learn how to choose the right tactics and create achievable, measurable goals so that you know when to make adjustments and when to stay the course. Everything you learn about goal-setting can be applied across the work you do outside of communications campaigns

Learning objectives

Strategy development

Identify a single, achievable objective and the right tools for the job.

Audience research

Learn about your audience and how to reach them.

Work plan

Work backwards to set deadlines for key milestones.

Curriculum outline

• Introduction to campaign planning
• Step 1: Information gathering
• Step 2: Set an objective
• Step 3: Define your audience, your audience’s journey, and messaging
• Step 4: Document messaging
• Step 5: Identify high impact, low effort tactics and channels
• Step 6: SMART goals and a plan to monitor progress
• Step 7: Milestones and work plans
• Step 8: Monitor and iterate as you implement the plan

Anticipated time to complete

NTEN courses typically require about 60 minutes of video content to complete, while optional content varies by course.