Have you ever been tasked with setting up a customer relationship management system or editing a website? If so, you’re a product manager! This class will walk through the basics of product management, including assessing products, managing product data, and understanding stakeholders.
We’ll start by defining product management and explore how to identify new or existing products that best support your organization’s mission. Then, we’ll dive into managing the data that products generate by reviewing various data policies and levels of product access. The class will also cover the fine print of product procurement. Finally, we’ll conclude by discussing stakeholder groups, strategies for engagement, and where to find ongoing product support.
Learning objectives
Technology product assessment
Learn to identify key factors and principles for evaluating new and existing technology products that align with your organization’s mission.
Product data management
Learn to assess and manage product data through reviewing data policies and access levels.
Stakeholder engagement
Develop strategies to identify and effectively communicate with various stakeholder groups involved in product management.
Curriculum outline
US Census Bureau
Maria Filippelli thrives at the intersection of data, technology, and policy. She has worked as a nonprofit data director, public interest technology census fellow, and data science manager. Each of these roles granted Maria an opportunity to explore dozens of different data and tech products, including website content managers, project management tools, CRMs, and visualization tools.
Maria has written about public interest technology and creating AI frameworks, and is a member of the 2030 Census Advisory Committee.
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