Article

Choosing the right social media graphics

Your organization has an important campaign coming up. You’ve set your campaign goals, and you know which social platforms you’ll use. Now, it’s time to create strong visuals to support your message and evoke the right emotion for your campaign. In the organizations I’ve worked, finding the right photography, infographics, or illustrations is a common […]
Posted: March 27, 2019
Article

Five social media mistakes to avoid in 2019

A strong social media presence is important for nonprofits. From brand awareness to improved engagement with supporters and donors, there are many reasons to improve your social media strategy. However, it’s not always easy when social media is only part of your role. When you don’t have the time to apply new ideas, you tend […]
Posted: March 26, 2019
Article

#Customerservice for social media managers

Nonprofit staff members managing social media are often in a unique position to be the first line of communication for supporters or community members with questions or concerns. Think of your social media channels as a “uniform” that visually represents your team and your mission. Here are some tips to ensure your followers, friends, fans, and […]
Posted: March 25, 2019
Course

Social Media Management

Managing all of your social media channels can often feel more like a headache than a task you look forward to. You don’t want to scratch your head over what to post on Instagram vs. Facebook vs. Pinterest vs. Twitter, and even worse, how to make time for it all. This course will demonstrate ways […]
Posted: March 5, 2019
Article

3 Cs to build your nonprofit social media presence

Social media is not going anywhere. And for nonprofit organizations, having a social presence is necessary for marketing, communication, networking, and brand awareness. If you’re a new organization or your social presence has been lackluster, how exactly do you build a social presence? The best way to build your social presence involves three key concepts: […]
Posted: July 20, 2018
Article

9 lessons learned doing social media during a mass mobilization

In April 2017, the Sierra Club joined hundreds of other organizations in the Peoples Climate March (PCM) in Washington DC and across the country. Together, organizations turned out over 300,000 people to protest the Trump Administration’s attacks on clean air, clean water, and our climate. This was actually the second Peoples Climate March—the first was […]
Posted: July 26, 2017
Article

Advanced Social Media Workbooks for Nonprofits

Gone are the days when just having a Facebook page and a content strategy are enough for your nonprofit to find success through social media. The future – nay, the present – is strategic, with smart social goals integrated with your entire digital strategy and connected with your mission. NTEN: The Nonprofit Technology Network, in […]
Posted: March 30, 2017
Article

17NTC Social Media Tips

Some of us are new to the NTC or new to Twitter and other social media and, for some of us, the 17NTC is our first conference experience all together. Our nonprofit tech community likes to use social media a lot during the NTC—tweeting, posting, liking, and re-sharing like whoa. Here are some lessons learned and […]
Posted: March 20, 2017