Article

3 Cs to build your nonprofit social media presence

Social media is not going anywhere. And for nonprofit organizations, having a social presence is necessary for marketing, communication, networking, and brand awareness. If you’re a new organization or your social presence has been lackluster, how exactly do you build a social presence? The best way to build your social presence involves three key concepts: […]
Posted: July 20, 2018
Article

9 lessons learned doing social media during a mass mobilization

In April 2017, the Sierra Club joined hundreds of other organizations in the Peoples Climate March (PCM) in Washington DC and across the country. Together, organizations turned out over 300,000 people to protest the Trump Administration’s attacks on clean air, clean water, and our climate. This was actually the second Peoples Climate March—the first was […]
Posted: July 26, 2017
Article

Advanced Social Media Workbooks for Nonprofits

Gone are the days when just having a Facebook page and a content strategy are enough for your nonprofit to find success through social media. The future – nay, the present – is strategic, with smart social goals integrated with your entire digital strategy and connected with your mission. NTEN: The Nonprofit Technology Network, in […]
Posted: March 30, 2017
Article

17NTC Social Media Tips

Some of us are new to the NTC or new to Twitter and other social media and, for some of us, the 17NTC is our first conference experience all together. Our nonprofit tech community likes to use social media a lot during the NTC—tweeting, posting, liking, and re-sharing like whoa. Here are some lessons learned and […]
Posted: March 20, 2017
Article

How To Keep Up with Changes to Social Media You Already Use

Surprise! In the past few months, there has been a flurry of changes to social media platforms that matter to many nonprofits. For example, Facebook made it easier for people to recommend Pages to friends. Twitter changed what counts toward its 140-character limit. Instagram is becoming ever more monetized. YouTube launched Creators for Change. Snapchat […]
Posted: February 20, 2017
Article

Take the Red Pill for Mind-Blowing Social Media Retargeting

Let’s say, for argument’s sake, that you’re a hard-working and underappreciated communications manager. Hard to imagine, I know, but bear with me. Your content strategy is fantastic and every week, hundreds of people visit your website, engage with your content and. . . fail to sign up to your mailing list. You’re starting to wonder: […]
Posted: October 19, 2016
Article

Navigating Naysayers: Managing Difficult Social Media Interactions

Technology has long been a major key in creating positive change in the United States. Photography showed the scars of slavery on the backs of black people. Television cameras and photojournalists exposed the violence that met peaceful protesters in Selma, Alabama. Today, social media carries the torch with campaigns such as #BlackLivesMatter, #NoDAPL, and #YesAllWomen. […]
Posted: October 13, 2016