National Forest Foundation (NFF) is pleased to offer an Exempt, Full-time position that will optimize the public website to increase engagement, deliver a best-in-class, intuitive, and user-friendly online experience, and ensure full compliance with accessibility standards.
About the NFF: The National Forest Foundation was chartered by Congress in 1993 and is the official national partner of the US Forest Service (USFS). The Foundation leads with impact through three pillars of work: wildfire risk reduction, reforestation, and recreation for all. NFF works closely with communities and organizations across the nation to help advance the Foundation’s mission to restore, enhance and connect all Americans to National Forests and Grasslands.
The Foundation has grown significantly in the last few years in programmatic impact, revenue, and organizational capacity. Moreover, as a leader in forest conservation, the Foundation deploys 90% of its expenses towards projects and programs across the country’s 193-million-acre National Forest System. The Foundation’s core values reflect our forward-looking and innovative approach to building generational legacy.
Position Function: The Website Administrator, reporting directly to the Senior Director of Technology, plays a pivotal role in managing the organization’s web properties. This is a hands-on role focused on execution. Core duties include updating content, overseeing the development of new features, troubleshooting technical issues, ensuring the stability and security of plugins, and managing the servers and databases that support our online presence.
Working in close partnership with all departments of the Foundation – and in particular the Marketing and Communications team, the Website Administrator will optimize the public website to expand engagement with new audiences, ensure a best-in-class website providing an intuitive and user-friendly online experience, and maintain compliance with accessibility standards. This role serves as a vital bridge between technical operations and strategic objectives, ensuring that our online platform remains secure, user-friendly, and aligned with the organization’s mission.
Position Duties and Responsibilities: The Website Administrator will:
- Administer and maintain the organization’s web servers and cloud hosting environments, ensuring up-time, reliability, and scalability.
- Manage DNS, SSL/TLS certificates, and website monitoring tools to ensure secure and uninterrupted web operations.
- Oversee day-to-day management of the Content Management System, including templates, plugins/modules, publishing workflows, and user access.
- Collaborate with marketing and design teams to deliver user-friendly digital experiences, landing pages, and campaigns aligned with branding and organizational goals.
- Implement and monitor security best practices, including patch management, web application firewalls, DDoS protection, and identity/access controls.
- Ensure compliance with accessibility standards (WCAG 2.1), privacy regulations (CCPA), and payment/donation security requirements (PCI DSS).
- Configure and support integrations between the website and enterprise systems such as CRM (Salesforce, Dynamics 365, Blackbaud), ERP, and marketing automation platforms (HubSpot, Marketo, Pardot).
- Administer web databases (MySQL, PostgreSQL, MS SQL). Performs basic queries and troubleshooting, and ensures performance, security, backups, and recovery processes are in place.
- Knowledge of API development and integration
- Optimize website performance through CDNs, caching, minification, image optimization, and responsive design testing across browsers and devices.
- Track, analyze, and report on web performance metrics (Google Analytics GA4, Google Tag Manager, SEO tools), providing actionable insights to improve engagement and campaign ROI.
- Maintain documentation of web processes, standards, and governance policies, and serve as a liaison between IT, marketing, and external vendors.
- Participate in vendor evaluations and manage relationships with hosting providers, CMS vendors, and third-party digital service partners.
- Manage development and production environments.
- Ability and willingness to learn as technology changes.
Education and Qualifications: The NFF expects the Website Administrator to possess the following educational and experiential qualifications:
- Bachelor’s degree in computer science, Information Technology, Digital Media, or related field; or equivalent professional experience.
- Three years of experience managing web servers, server migrations, and CMS platforms. (Apache, Ubuntu, Nginx, Azure, Nexxus, Pantheon, WordPress, Craft, Sitecore)
- Demonstrated experience in web hosting, DNS, SSL, WAF, and performance monitoring tools.
- Demonstrated experience with CRM and marketing tool integrations (Salesforce, HubSpot, Marketo, etc.).
- Demonstrated experience with databases (e.g., MySQL, PostgreSQL, MS SQL). Performing advanced queries and troubleshooting.
- Demonstrated experience and thorough understanding of web security principles, mitigation services, accessibility standards (WCAG), and data privacy regulations (GDPR/CCPA).
- Proficiency in web analytics tools (Google Analytics GA4, Google Tag Manager, SEO platforms).
- Strong problem-solving skills with the ability to work cross-functionally between IT, marketing, and creative teams.
- Excellent communication skills, with the ability to translate technical concepts for non-technical stakeholders.
- Must be authorized to work in the United States.
Preferred Skills: The NFF prefers the Website Administrator to possess the following proven abilities and skills:
- Extensive experience with the Azure cloud platform.
- Demonstrated experience with WordPress, Craft, and MySQL
- Demonstrated experience in e-commerce or donation/payment processing platforms.
- Demonstrated experience in database administration, including data integrity, backup and recovery, and API development and integration.
- Demonstrated experience with Cloudflare management, including but not limited to DNS settings, security rules, caching configurations, basic firewall rules, and BOT mitigation.
- Familiarity with DevOps tools such as ADO, CI/CD pipelines, Git, and Docker.
- Background in nonprofit or mission-driven organizations (a plus).
- Documentation & Governance: dedicated to developing and maintaining clear documentation for web systems, processes, and standards, creating a sustainable model for future growth.
Success Metrics: What ‘Good’ Looks Like in the First Year
- Website Reliability: Achieves 99.9%+ website uptime with proactive monitoring and fast incident resolution.
- Security & Compliance: Maintains zero major security incidents and ensures compliance with WCAG accessibility, GDPR/CCPA, and PCI DSS requirements.
- Performance Optimization: Improves website load times and Core Web Vitals, resulting in measurable gains in SEO ranking and user experience.
- Integration & Data Flow: Successfully maintains seamless integrations with CRM, ERP, and marketing automation systems, supporting accurate data flow for campaigns and reporting.
- Cross-Team Collaboration: Builds strong relationships with marketing, IT, and external vendors, establishing smooth workflows for content updates, campaigns, and technical enhancements.
- Analytics & Insights: Delivers regular reports with actionable insights on web performance, campaign effectiveness, and digital engagement to inform leadership decision-making.
- Documentation & Governance: Develops and maintains clear documentation for web systems, processes, and standards, creating a sustainable model for future growth.
Location: The location for this position is flexible throughout the lower 48 states. This position is a remote/work-from-home position and requires reliable internet access and a dedicated workspace.
Compensation: NFF offers a competitive compensation and benefits package that reflects our total rewards strategy. The starting salary range for this position is $83,800 to $101,275, with the ability to grow to $118,750 based on performance outcomes over time and assessed annually.
Benefits: The NFF is proud to offer our staff:
Health and Wellness:
- Medical and dental insurance paid at 75% by NFF for you and any dependents.
- Vision insurance paid 50% by NFF for you and any dependents.
- Health savings account (HSA) with employer contributions between $1,878-$3,750 per year, predicated on coverage type.
- Healthcare and dependent care flexible spending accounts (FSA).
- Employee assistance program (EAP) at no cost.
Financial wellbeing:
- 403(b) retirement plan with a 5% employer match after one (1) year of service.
- Short-term and long-term disability insurance at no cost.
- Basic life and AD&D insurance at no cost, with voluntary life insurance options.
- Whole life insurance at a discounted rate.
Flexibility and time off:
- Employees start with 35 days of annual leave, sick leave, personal leave and holidays (annual leave accrual rates increase with years of service)
- Family & medical leave for up to sixteen (16) weeks with up to four (4) weeks paid.
Personal Development:
- Training & Development Programs
- Professional development reimbursement for up to $1,000 per year.
Journey of a Lifetime:
- The opportunity to support an incredible mission and travel to / work in spectacular locations.
To Apply: Applications must include both a cover letter and resume. Incomplete packages will not be considered. Applications will be reviewed on a rolling basis. This posting will close on October 26th, or earlier if filled. Please visit our careers site to apply online.
The National Forest Foundation is an equal opportunity employer. We provide equal employment opportunities to all employees and applicants for employment without regard to any characteristic protected by applicable law. Further, we prohibit discrimination, harassment, and retaliation in all aspects of employment, including recruitment, hiring, promotion, compensation, benefits, training, and termination. We strive to foster a work environment where every individual is respected, valued, and treated fairly. This statement reflects our unwavering dedication to fairness, respect, and equality in employment practices and sets the foundation for a positive work environment.
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