Senior Digital Advertising Specialist

Senior Digital Advertising Specialist

Objective of the Position

The Senior Digital Ad Specialist plays a lead role in the advertising programs of our non-profit clients by planning and executing fundraising and lead-generation campaigns on a variety of digital platforms, including Google Ads, Meta Ads, and Microsoft Ads, in addition to CTV and Display Ads.

Job Summary

Under the supervision of the Digital Advertising Director and working in conjunction with Account staff, the Senior Digital Ad Specialist helps execute and optimize digital advertising campaigns that deliver results for our non-profit clients. The Senior Digital Ad Specialist is responsible for setting up and launching paid media campaigns and Google Grants, monitoring performance, troubleshooting issues, managing budgets and flight schedules, and collaborating on improvements and new ideas. They will partner with digital ad client leads to ensure campaigns align with the clients’ strategic goals.

The Senior Digital Advertising Specialist will work across multiple accounts to regularly optimize campaigns and help ensure ads reach performance targets.

Key Responsibilities

• Participate in all aspects of advertising campaign execution, including:
• Conducting audience research and setup of target audiences
• Plan, build out and launch ad campaigns in digital platforms, including keyword forecasting, A/B test creation, allocation of budget mix across different channels
• Follow detailed quality control procedures, such as pixel testing and donation form testing
• Ensure all ads launch on time and error-free
• Troubleshoot ad serving or tracking issues to minimize disruption
• Work with other departments, such as art, digital production, and analytics, throughout stages of a campaign launch.
• Assist with monthly billing and reconciliation reports.
• Keep abreast of media trends and technologies, proactively sharing new opportunities with the digital department.
• Attends training sessions including company seminars as well as industry events and conferences, in consultation with supervisor.
• Perform other tasks as needed.

Job Requirements

Three to five years of experience running paid search, paid social, and display campaigns (Google, Microsoft, and Meta); strong understanding of Google Analytics (GA4), UTM tracking, and pixel management; strong attention to detail; highly organized; flexible and able to multitask; and self-starter.

Please Note: This job description is a summary of the typical functions of the job, not an exhaustive or comprehensive list of all possible job responsibilities, tasks and duties. The responsibilities, tasks and duties of the jobholder might differ from those outlined here and other duties, as assigned, might be part of the job. This is an exempt position. 

Lautman Maska Neill & Company seeks qualified candidates for all open positions. Lautman Maska Neill & Company is an equal opportunity employer and conducts all business activities, including hiring and other employment decisions, without regard to the employee or applicant’s race, color, religion, national origin, sex (including pregnancy, childbirth, related medical conditions, or breastfeeding), age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, genetic information, disability, matriculation, or political affiliation.