Digital Engagement and Outreach Manager

TITLE OF POSITION: Digital Engagement and Outreach Manager

DEPARTMENT: Communications

REPORTS TO: Director of Communications

FLSA STATUS: Exempt

LOCATION: Boulder, CO; Anchorage, AK; or Washington, D.C. (hybrid position, must be located within commutable distance of the selected office)

The Native American Rights Fund (NARF) is a non-profit national Indian law firm representing Indian tribes, organizations, and individuals in Indian law matters of major significance. NARF’s main office is in Boulder, Colorado, with additional offices in Washington, D.C., and Anchorage, Alaska. NARF is an Equal Opportunity Employer. American Indians, Alaska Natives, and Native Hawaiians are encouraged to apply. 

SUMMARY: The Digital Engagement and Outreach Manager is responsible for developing and enacting NARF’s digital communication strategy, in collaboration with the broader Communications team. This position will plan and create innovative digital content to ensure that the organization’s mission, priorities, and advocacy efforts are effectively communicated across digital platforms, including social media, video, email, digital advertising, Native American Rights Fund’s (NARF’s) websites, and other online channels.

CHARACTERISTIC DUTIES AND RESPONSIBILITIES:

1. Digital Outreach. Develop digital outreach strategies that align with NARF’s values and goals. These strategies encompass campaigns, content, and the brand’s overall tone and personality.
2. Online Content Creation. Create engaging online content, including written materials, video, infographics, graphical designs, social media carousels, emails, and other online-friendly formats. Collaborate closely with the team’s graphic design manager to create aesthetically pleasing and branded outreach materials.
3. Content Conversion. Turn legal background and facts into social-friendly, accessible content that moves opinion and drives action.
4. Online Strategy Management. Grow NARF’s online presence. Lead impactful, digital-first campaigns that move people to act. Use strategies like paid and organic social media and influencer engagement, to shape public opinion and narratives. Engage and respond with NARF supporters online.
5. Digital Advertising. Plan and implement strategic digital advertising. Monitor results of those advertisements and adjust approach accordingly.
6. Data Analytics. Monitor NARF’s digital performance across channels (including social media and web traffic analytics) and use that information to regularly improve NARF’s strategies.
7. Website Management. Maintain and develop NARF’s stable of websites in HTML and WordPress. Collaborate with graphic designer to create a powerful and visually appealing web presence.
8. Online Engagement. Experiment with new ways to reach people online.
9. Departmental Liaison. Act as a departmental liaison and Communications champion for assigned Legal/ Development teams and projects. Attend team meetings and identify communications opportunities.
10. Professional Growth and Development. Engage in professional development to ensure current, expert knowledge of media relations and effective nonprofit storytelling. Report back to the Communications Department on current best practices and trends.
11. Team Responsibilities. Primary responsibilities will focus on the above, but other responsibilities may be assigned, as needed and in line with the Communication team’s responsibilities, such as: 1) Create compelling content for online and print publications, 2) Take and maintain photos of NARF staff, Board of Directors, clients and events, 3) Manage and create video content, 4) Update and maintain NARF’s stable of websites in HTML and WordPress, and 5) Collaborate on projects across the communications spectrum as needed, which could include copywriting, website design, media relations, crisis communications, donor relations, etc.
12. Other duties as assigned by the Director of Communications

SUPERVISORY DUTIES: None. 

EDUCATION AND EXPERIENCE REQUIRED:

1. Bachelor’s degree in Communications, Marketing, Public Relations, Media, or related field, preferred.
2. 5+ years of experience in social media, marketing, communications, website development, or public relations, preferably at a nonprofit and/or Tribal organization. 
3. Experience creating and managing content across a variety of online channels including digital ads, email, and social media.
4. Demonstrated experience creating short-form video, preferred.

SKILLS AND ABILITIES REQUIRED:

1. Ability to write clearly, concisely, and logically. Expertise in AP style and legal writing, preferred.
2. Efficient work habits such as meeting deadlines and honoring schedules. 
3. Must exercise strong judgment, sensitivity, and the ability to manage competing priorities in a fast-paced environment. 
4. Work with a high degree of autonomy and independence.
5. Excellent interpersonal skills. Ability to work cooperatively, effectively, and diplomatically with a wide range of constituencies including co-workers, attorneys, donors, vendors, NARF board of directors, and Tribal leaders. 
6. Highly organized self-starter who is comfortable in a fast-moving organization. 
7. An understanding of Indian Law and Tribal-U.S. relations, preferred. 
8. Familiarity with Native American culture and/or experience working with Tribal Nations or Indigenous Peoples, preferred.
9. The work environment is a fast-paced, high-pressure, professional office environment. Must be available to work evenings, weekends, and holidays, as needed. Some travel, locally and nationally, is required.
10. Ability to meet the physical demands of the position, which include extended periods of sitting, use of computer and peripheral equipment, occasional stooping, standing or carrying, occasional lifting up to 50lbs., with assistance. 

The above is intended to describe the representative content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of essential functions, responsibilities or requirements. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

SALARY AND BENEFITS:

The salary range is $106,467 to $125,200 annually. This salary range is based on five (5) to fifteen plus (15+) years of experience in the Denver Metro market. Actual salary will depend on years of experience. Generous benefits package includes health, dental, and vision insurance, and paid time off including vacation leave, sick leave, family leave, and medical/disability leave. Additionally, there is an employer contribution to employee 401K plan, employer paid group life insurance, accident insurance, and short-term and long-term disability insurance. 

APPLICATION REQUIREMENTS: 

Upload the following documents 1) a cover letter, 2) complete resume, and 3) the names, contact information, and job titles of three professional references.

Examples of writing may be required after initial review of applications.