Digital advertising agency or consultant

Overview

NTEN is seeking proposals from qualified advertising consultants or agencies to provide digital advertising services that support our mission-driven work. The selected partner will manage and optimize our digital ad accounts—both grant-based and paid—across multiple platforms including Google, LinkedIn, and Microsoft Ads.

About NTEN

NTEN is a nonprofit organization creating a world where missions and movements are successful through the skillful and equitable use of technology. We build transformative power by connecting people who are putting technology to work for social change. We strengthen their individual and collective capacity for doing good by offering expert training, researching effective approaches, and providing places where relationships can flourish. We relentlessly advocate for the redesign of the systems and structures that maintain inequity. 

Scope of Work

The selected contractor will be responsible for the following services:

1. Google Ads Grant Management

• Create and manage campaigns within the Google Ads Grant account, ensuring compliance with required policies.
• Continuously optimize keywords, ad groups, and performance.
• Ensure appropriate conversion tracking.

2. Google Ads Management (Paid Account)

• Manage paid Google Ads campaigns.
• Optimize campaign structure, targeting, and keyword strategy.
• Monitor and report on performance metrics and budget pacing.

3. LinkedIn Ads Management

• Assist with ad strategy, creative development, and copywriting support.
• Execute and manage LinkedIn Ads campaigns.
• Provide ongoing optimization and performance reporting.

4. Microsoft Ads for Social Impact (Grant) Management

• Maintain compliance with Microsoft Ads grant requirements.
• Create and manage campaigns tailored to our audience.
• Provide ongoing performance optimization and transparent reporting.

Contract Term and Trial Period

The initial contract term will be for twelve (12) months, beginning on or around August 1, 2025, with the option to renew or extend upon mutual agreement.

To ensure mutual fit, the agreement will include a three-month trial period. At the end of this period, both parties may evaluate the working relationship, deliverables, and overall performance, and terminate the contract without penalty. After the trial period, either party may terminate the agreement for any reason with 30 days’ written notice.

Proposal Requirements

Proposals should include the following:

• Agency/Consultant Background: Description of relevant experience, particularly with nonprofit organizations and grant-based ad accounts.
• Team Structure: Identify key team members who will work on the account.
• Approach and Methodology: Describe how you will approach account setup, optimization, reporting, and collaboration.
• Sample Work or Case Studies: Especially those related to nonprofit or grant-funded ad work.
• Tools and Technology: List platforms you typically use (e.g., Looker Studio, Clarity, Tag Manager).
• Fees and Billing Structure: Detail hourly rates, monthly retainers, or project-based pricing.
• References: Provide 2–3 client references.

Timeline

RFP Release – June 19, 2025

Proposal Deadline – July 18, 2025

Finalist Interviews – July 22–24, 2025

Selection Notification – July 28, 2025

Anticipated Start Date – August 1, 2025

Evaluation Criteria

Proposals will be evaluated based on the following:

• Demonstrated experience with similar work
• Understanding of nonprofit advertising goals and grant compliance
• Approach to collaboration, transparency, and reporting
• Cost and value
• References and reputation

Submission Instructions

Please submit your proposal as a single PDF to communications@nten.org by July 18, 2025. Questions about this RFP can be directed to Asmita Ghosh on the same address by July 9, 2025.