Title: Digital Marketing Manager
Reporting To: Director of Marketing and Analytics
Status: Full Time; Exempt
Location: US Home Office
Start Date: Immediate
Facing History and Ourselves is a global education non-profit organization that challenges teachers and students to use lessons of history to stand up to bigotry and hate.
The Digital Marketing Manager is a critical part of our integrated Marketing team and essential to our goals of capturing search demand, increasing site traffic, marketing our resources and products, and driving new lead acquisition. They will also act as data reporting and analysis support for all marketing activities–with a focus on SEO and search.
Responsibilities include:
SEO and Search Engine Marketing
- Partner closely with Marketing leadership and the external firm who runs our Google AdWords grant, as well as Digital Operations and Data who control our Google Analytics and Google Tag Manager implementation.
- Planning, managing, executing, optimizing, and analyzing all SEO and search efforts (paid & organic).
- Identify key SEO opportunities, tracking website traffic and creating KPIs, and analyzing competitors on a regular basis.
- Improve overall visibility for our brand and key categories across search engines.
- Coordinate with our Digital Operations team to manage website on-page optimization and lead all non-branded keyword research opportunities
- Tracking and optimizing conversions and lead generation at every touchpoint in the user journey through personalization, A/B testing and page optimization aligning goals with the organization's digital platform measurement plan.
- Keep a pulse on Google’s search ecosystem. Stay up-to-date on the latest Google changes including algorithm updates, bugs, new requirements, and new features
Data and Analysis
- Provide regular insights into KPIs, audience, and seasonal trends that will inform the overall marketing strategy and decision-making.
- Track, measure and report (on a monthly basis) performance impact of all campaigns and activities, and report out quantifiable metrics against KPIs that align with our Measurement Plan.
- Develop and monitor bespoke dashboards and tools, as needed.
- Provide monthly reporting on our search performance, highlighting trends and work with our Associate Director, Email & Automation on other marketing-related monthly reporting.
- Communicating with stakeholders about data and data trends.
Essential Skills and Qualities:
Facing History understands that restrictive job requirements may exclude historically marginalized groups from applying to jobs for which they are qualified. We take an equitable and holistic screening approach. If you feel you have demonstrated experience and expertise relevant to perform this role, please don’t hesitate to apply!
- Strong understanding of Digital Marketing & Data tools such as Google Analytics, Google Ads, Google Search console, CRMs (Hubspot and Salesforce a plus), and Google Data Studio.
- Analytical skills with a proven ability to drive initiatives and conversion optimization through data insights.
- 2+ years of SEO experience; with emphasis on the technical side
- Highly analytical and detail-oriented. Conscientious in regard to managing data and analytical quality.
- Team-oriented and self-motivated, with the ability to think creatively and analytically; able to work effectively in an autonomous environment when needed.
- Skilled at managing, analyzing and interpreting marketing and web data.
- Ability to multitask and manage multiple work streams
- Ability to translate between technical and non-technical partners and stakeholders,
- An understanding of web standards
Benefits Summary: In addition to meaningful and rewarding work, Facing History provides an excellent and competitive compensation and benefits package including medical with a health reimbursement account, dental, vision, life & AD&D, long-term & short-term disability insurance, 403(b) retirement plan with a discretionary organizational contribution, generous paid time off, an employee assistance program, travel assistance plan, pre-tax commuter spending accounts, flexible spending accounts, voluntary Colonial Life group plans, robust wellness programs through Welnys TV, aHealthyMe & weekly virtual yoga and meditation, WellCents 403(b) advisement, and a friendly hybrid work environment.
Facing History values a diverse workforce and an inclusive culture. We encourage applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, citizenship, disability, veteran status and record of arrest or conviction, or any other characteristic protected by applicable law. We are an Equal Employment Opportunity Employer.
Facing History’s Commitment to Diversity, Equity and Inclusion. At Facing History, we honor and value the uniqueness of each and every human being. Our strength as an organization that provides and distributes educational content and pedagogy to teachers across the globe is directly tied to our diversity of staff, leadership, educators, students, scholars, and volunteers. Our commitment is to treat individuals with dignity and to build and maintain a community of full participation, inclusive of the voices, needs, and contributions of all. As an organization, we are deeply aware of the legacies of injustices that persist in society and in the workplace, and we value and promote diversity, equity, and inclusion in their association with excellence.
