About the Role:
As a Digital Advertising Specialist, you will play a lead role in the digital advertising programs for several nonprofit clients. Working as part of a multi-channel team, you will help develop and execute digital advertising campaigns across multiple platforms that recruit new supporters and raise money for incredible causes.
About Your Responsibilities:
o Create and manage advertising strategy for assigned clients, including:
o Draft strategic recommendations including testing, audience targeting, creative direction, and platforms.
o Analyze results and report to clients on performance
o Write ad copy and work with art to get art deliverables created
o Assist with annual campaign budget creation, track spending, and recommend spending changes based on ad performance.
o Execute advertising campaigns, including:
o Create ads inside ads platform
o Send data requests and load audience data into the ads platform
o Work with client or digital production specialist to get pixels, donation pages, and advocacy pages associated with ads properly set up
o Monitor ad performance and make recommendations to optimize ads based on performance in real-time (i.e., audience adjustments, turning off ads that are not effective, etc.)
About Your Skills:
To succeed in this position, candidates will have 3 years of digital advertising experience, preferably with a non-profit or agency. You have experience using Google Campaign Manager and Meta Business Manager, running display search. You understand pixel management. You should be extremely detail-oriented, work well as part of a team, be able to multi-task and be highly organized.
We are looking for a self-starter who is eager to make a difference.
About Our Benefits:
Lautman Maska Neill & Company offers a full suite of excellent benefits – competitive salaries with bonus potential, health, dental, vision insurance, 401k, life insurance, paid holidays, generous time off, and summer Fridays. We foster a fun and friendly workplace and the opportunity for advancement.
About Our Location:
· We are located south of Dupont Circle in Washington, DC.
· Remote employees are encouraged to apply.
To apply, please email your resume, salary requirements, and a letter telling us why you are perfect for this job to jobs@lautmandc.com. LMNC is an equal opportunity employer and all applicants are considered. Visit our website www.lautmandc.com to learn more about our company and the clients we serve.
Lautman Maska Neill & Company values diversity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We know that our differences make us stronger.
