Are you an experienced digital fundraiser who is looking to leverage your cross-channel digital marketing skills while making a difference in the world? Would you like to lead a team of award-winning, dedicated digital fundraising experts in their mission to help progressive causes?
Avalon is a full-service direct response fundraising consulting agency, and we are looking for a skilled Digital Account Director to create and implement online fundraising campaigns that drive engagement and bring in revenue for our nonprofit clients. We are looking for someone who can thrive in a fast-paced agency experience and with experience leading teams focused on email marketing, digital advertising, social media, project management, and/or digital fundraising.
As a company, equity and inclusion are in our DNA. We were founded over two decades ago to create a place for women to have a seat at the table in a male-dominated direct marketing industry. Today we acknowledge that we must take meaningful action toward building a more diverse, equitable, and inclusive company, and we encourage people from all races, ethnicities, sexual orientations, gender identities and expressions, national origins, and more to apply.
We are also pleased to offer a remote-first work environment. While Avalon has a headquarters office in Washington, DC, any staff member is welcome to work from the comfort and safety of their home office, with occasional travel required for client meetings, industry events/training, or company gatherings.
What You'll Do with Us
• Lead a project management team in the development and execution of all matters related to effective digital fundraising and membership campaigns that drive engagement and revenue.
• Provide creative direction on client accounts, collaborating with writers and designers, and implementing digital campaign strategies.
• Develop creative briefs, campaign reports, and campaign budgets for all client digital campaigns.
• Recommend list segmentation strategy and list hygiene strategy for all email marketing campaigns.
• Implement email marketing campaigns, as needed.
• Collaborate with paid media team to implement and manage digital advertising campaigns.
• Manage client actual-to-budget performance and recommend strategy changes or special client communications, as needed.
• Manage other strategic communications including annual and mid-year reports, program audits, integrated channel analysis, and presentation of Avalon Analytics services.
• Support all client cultivation and business development efforts.
• Supervise and mentor assigned digital programs staff.
What we need from you
• Five (5) years of experience managing digital marketing campaigns, including consulting agency and/or large nonprofit organization experience.
• Prior experience generating engaging cross-channel digital content.
• Ability to interpret online fundraising metrics and uncover key takeaways based on those metrics
• Demonstrated project management experience and ability to ensure attention to detail and meet deadlines while managing multiple projects.
• Strong ability to write clearly and persuasively.
• Experience using email platforms and CRMs.
• Confident presence in virtual meetings; ability to engage people remotely.
• Proven ability to pick up new skills on the job.
• Basic HTML knowledge is preferred, but not required.
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