Meet the author

I spent a decade in advertising before joining the nonprofit sector in 2009. Social media had started gaining traction in organizations, and I was interested in how nonprofits could harness its potential to communicate with supporters. One of the first things I did to further my education was to join NTEN as a member and fly to San Francisco for the NTC. I didn't know who anyone was going in, but I'm still friends with many of the people I met there. Back in New York City, I helped reboot the dormant 501 Tech Club and served as co-organizer for a few years before passing the group to the next generation of organizers. I've worked as a corporate relations manager for United Way of New York City, project director for communications firm Big Duck, and communications director of Catskill Animal Sanctuary, a refuge for farmed animals in New York's Hudson Valley. It was an organization close to my heart as I've been vegan since 2011. I live in Brooklyn with my husband, where we spend our free time exploring destinations for our next trip.