The art of ethical storytelling

The stories we tell can be a driving force of change for our organizations and the communities we serve. As nonprofit communicators, we have the power to captivate, inspire, and motivate others to take action in ways that impact volunteerism, fundraising, community awareness, and public trust. Stories of hope, perseverance, renewal, and potential are tools that can create context and purpose to propel mission-driven organizations toward successful outcomes. However, it’s important to do so in a way that uplifts — not exploits — the narrative. 

In this course, you’ll examine how being mindful of power, privilege, and representation can shape the development of a story. Whether you’re an emerging or seasoned nonprofit communicator, you’ll gain an understanding of how a trauma-informed approach to interviewing promotes inclusive and equitable story gathering practices.