The art of ethical storytelling

The stories we tell can be a driving force of change for our organizations and the communities we serve. As nonprofit communicators, we have the power to captivate, inspire, and motivate others to take action in ways that impact volunteerism, fundraising, community awareness, and public trust. Stories of hope, perseverance, renewal, and potential are tools that can create context and purpose to propel mission-driven organizations toward successful outcomes. However, it’s important to do so in a way that uplifts — not exploits — the narrative. 

In this course, you’ll examine how being mindful of power, privilege, and representation can shape the development of a story. Whether you’re an emerging or seasoned nonprofit communicator, you’ll gain an understanding of how a trauma-informed approach to interviewing promotes inclusive and equitable story gathering practices.

Next course

Check back soon for course schedule updates.

Cost per course

Members $125/Non-members $250

Qualifying credits

NTEN professional certificate

Certified Fund Raising Executive

Certified Association Executive

Course overview


Learn the principles and imperatives of ethical storytelling.

Responsible storytelling

Inform people about the nonprofit’s mission when the story is someone else’s lived experience.

Trauma-informed approach

Protect the dignity of the people who allow you to share their stories.

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The consistency and quality of responsible storytelling is an important component of your nonprofit communications toolkit. It's an acquired skill set that will resonate beyond annual reports and donor appeal campaigns.

- Instructor Bridget Jackson

Meet the presenter

Bridget Jackson

Bridget Jackson

Pronouns: She/Her/Hers

Principal, Next Step Communications

Bridget is a PR and communications professional with more than two decades of corporate and agency experience. After transferring to a career in the nonprofit world several years ago, she now serves as a solo practitioner specializing in providing creative communications solutions for community-based organizations. She also proudly serves as a member of the NTEN Board of Directors and delivers online education as part of NTEN's faculty roster.

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