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Fundraising

Storytelling in fundraising

Some nonprofit impacts are easier to showcase than others. The classic template of "your $10 donation will help feed 3 people today" simply doesn't work for all nonprofits. If you're fighting for policy changes, systemic issues, etc. and you don't have a direct monetary impact to advertise, you need an alternative way to prove to donors that their money is making a difference.

In this case, quality, down-to-earth storytelling from real supporters is your most powerful tool. But gathering and sharing stories takes time. This session will walk you through practical tips and tricks about how to collect and distribute stories in a way that can actually add to your team's capacity and elevate your fundraising campaigns. 

Engage your supporters, increase donations, save your team time. What's not to like?

Learning Objectives

Learning objective 1

Integrate storytelling into fundraising strategies

Learn why you should collect stories from your supporters and how to use them effectively to increase your fundraising revenue without draining your resources. 

Learning objective 2

Collect stories without a video team

Learn how to actually collect the stories you need from supporters and community members without hiring a staff member, using a video team or dwindling your own capacity.

Learning objective 3

Avoid wasting time and resources by ensuring the stories you collect are valuable

Not all user generated content is valuable or impactful. Learn how to engage supporters in a way that will elicit deeply valuable responses as well as provide the storyteller with a sense of ownership and connection to your organization.

Curriculum Outline

• Overview of current, common fundraising challenges
• User generated content style storytelling
  • What is it and why is it so effective for fundraising?
• How to collect valuable user generated stories 
• How to use the stories once you have them to bolster your fundraising efforts.

Anticipated time to complete

NTEN courses typically require about 60 minutes of video content to complete, while optional content varies by course.