Product management for nonprofit decision-makers

Nonprofits today aren’t just technology users; they also build and deploy technical products. The product management discipline has existed for years in the tech sector, but only sparingly among nonprofits. Consequently, there is much nonprofits can do to ensure their technology works for their staff, donors, and the communities they serve. By understanding the suite of responsibilities that product managers traditionally manage, nonprofit decision-makers can better lead their teams to be effective at delivering against their mission and having a positive impact.

This course will:

  • Define and explain the product manager’s responsibilities and where they often appear in nonprofits.
  • Provide attendees with real-world examples of product management in and outside the nonprofit sector.
  • Describe how leaders can hire and develop product management talent and responsibilities within their organization.
  • Explore the state of product management in nonprofit organizations, as described in the recent NTEN report, The State of Product Management in the Nonprofit Sector.

This is one of two new courses focusing on product management. Thanks to a funder, scholarships are available for both courses. Learn about Product management strategies for nonprofits and apply for scholarships for both courses.

Next course

Check back soon for course schedule updates.

Cost per course

Members $125/Non-members $250

Qualifying credits

NTEN professional certificate

Certified Fund Raising Executive

Certified Association Executive

Course overview


 Understand the product management role and corresponding responsibilities.

Nonprofit context

Apply product management principles to nonprofit work.

Capacity building

 Learn how to hire, develop, and manage a product manager.

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"Nonprofit are building and managing products everyday, even if we don't often use the term product. Understanding the product manager role will help you build stronger, more effective teams, even if you don't have a "product manager."

- Drew Pizzolato

Senior Program & Product Manager


Meet the presenter

Afua Bruce

Afua Bruce

Pronouns: She/her

Director of Engineering, Public Interest Technology

Afua Bruce is a leading public interest technologist who has spent her career working at the intersection of technology, policy, and society. Her career has spanned the government, non-profit, private, and academic sectors, as she has held senior science and technology positions at DataKind, the White House, the FBI, and IBM. As an If/Then Ambassador, Afua engages in efforts to excite girls to consider STEM careers; she has partnered with GoldieBlox, been appeared on CBS's Mission Unstoppable TV show, and is featured in a number of museums around the country. Afua has a bachelor’s degree in computer engineering, as well as an MBA. Her newest book, The Tech That Comes Next: How changemakers, technologists, and philanthropists can build an equitable world, describes how technology can advance equity.

Looking for more ways to learn?

Take charge of your professional development with these other learning opportunities.

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If finances are tight, apply for a scholarship for an NTEN course or professional certification. Availability limited.Learn about scholarships

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