Privacy-compliant digital fundraising

People are becoming more aware of how their personal data is being used — and they’re taking action. It turns out, 72% of people feel that almost all of what they do online is being tracked. And, 81% of that group say that the potential risks they face because of data collection outweigh the benefits.

In response, countries around the world are putting data privacy legislation into place. This is changing the ways nonprofits raise mission-critical funds. As tech companies like Apple, Meta, and Google adjust their practices, it’s already causing trickle-down effects on how nonprofits can reach their known and new audiences.

This course will help you understand the state of data privacy. You’ll uncover how to break down silos and foster conversations about how your nonprofit can follow data minimization best practices. You’ll learn how to collect good data in a compliant fashion that respects your constituents. You’ll also explore ways to forecast and adjust for the fundraising impact of changing data privacy practices.

While anyone is welcome to take this course, it will be most beneficial if you do digital fundraising or online engagement as part of your job, or if you work with people in those roles.

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Cost per course

Members $125/Non-members $250


Qualifying credits

NTEN professional certificate

Certified Fund Raising Executive

Certified Association Executive


Course overview

Policy review

Learn about the data privacy laws and regulations that may apply to your nonprofit.

Data audit

Understand your organization’s use of personal identifiable information.

Data use

Respect privacy while retaining data that helps you find great donor prospects.

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Demand for privacy will continue, and its impacts will supersede any moment or channel. Rather than seeing this as a loss of control, this course will help you dig deep to understand your audiences and power your ability to connect — no matter what's ahead of us.

- Instructor Elyse Wallnutt

Meet the presenter

Elyse Wallnutt

Elyse Wallnutt

I spent nearly two decades working in-house for some of the largest social good organizations in the world, driving results at the intersection of revenue, advocacy, brand, and policy objectives. I launched Agility Lab Consulting in 2022 to support business leaders in reaching their audiences through smart strategies that stay ahead of shifts in technology, algorithms, consumer interest, and rising demand for privacy. 

I specialize in strategic assessment and realignment of your content strategy, financial projections, tech stack integration, media investments, and user experience design to better reach your target audiences. With my help, you'll build an integrated vision that achieves KPI targets, breaks down channel silos, and pushes the limits of program growth.


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