Introduction to Google Analytics 4

Google Analytics 4 provides nonprofits with powerful options for understanding and targeting website audiences. While traditional Google Analytics was built on a measurement model that counted sessions and page views, Analytics 4 is built on a model that measures events, which are a wide array of user interactions with your site or integrated apps. The promise of this new tool is exciting, but it’s easy to be overwhelmed.

In this introductory training, you’ll learn about Google Analytics 4’s new features, how it compares to Google Universal Analytics, and whether the new features may (or may not) benefit your organization. You’ll walk through setting up the tool and discover where to find the most useful basic information.

By the end of the course, you’ll be able to know who is visiting your website, how people are finding your website, and how visitors are interacting with your website.

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Cost per course

Members $125/Non-members $250

Qualifying credits

NTEN professional certificate

Certified Fund Raising Executive

Certified Association Executive

Course overview


Understand what’s unique about Google Analytics 4 and why you might choose to use it.

Getting started

Learn how to set up and configure Google Analytics 4.

Basic Analysis

Extract essential information about who visits your website.

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I've never used Google Analytics, and Yesenia's pre-reading, coursework, and especially the dashboard was a really incredible intro. I appreciate that she started the session with some key terms definitions and then brought us right into her dashboard to start navigating the system.

- Former course participant

Meet the presenter

Yesenia Sotelo

Yesenia Sotelo

Pronouns: she/her

Web Developer & Digital Skills Trainer

SmartCause Digital

Yesenia Sotelo is a digital skills teacher and web developer. She elevates ambitious nonprofit professionals by teaching them how to use the technology tools of modern marketing. Yesenia can teach you how to use website analytics, optimize for conversions and understand the basics of website technology. Her SmartCause Method for building websites is especially designed for the way nonprofits collaborate, make decisions and grow. She won the Lifetime Achievement Award from the Nonprofit Technology Network for her work teaching digital skills to nonprofit professionals. Find her at

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