Introduction to Google Analytics 4

Google Analytics 4 provides nonprofits with powerful options for understanding and targeting website audiences. While traditional Google Analytics was built on a measurement model that counted sessions and page views, Analytics 4 is built on a model that measures events, which are a wide array of user interactions with your site or integrated apps. The promise of this new tool is exciting, but it’s easy to be overwhelmed.

In this introductory training, you’ll learn about Google Analytics 4’s new features, how it compares to Google Universal Analytics, and whether the new features may (or may not) benefit your organization. You’ll walk through setting up the tool and discover where to find the most useful basic information.

By the end of the course, you’ll be able to know who is visiting your website, how people are finding your website, and how visitors are interacting with your website.