Plan communications campaigns

Launching a marketing campaign can seem daunting. But with an achievable, time-bound plan, a communications campaign becomes manageable. Campaign planning principles can be applied to any kind of marketing effort. A thoughtful communications campaign plan is the key to promoting a fundraising event, making an advocacy push, building awareness, and more.

This course is for communications specialists at any level. You’ll learn ten steps to creating a campaign plan that has the right amount of detail. And most importantly, you’ll learn how to create achievable, measurable goals so that you know when to make adjustments and when to stay the course. You’ll also be able to apply what you learn about goal-setting across the work you do outside of communications campaigns.

Next course

Check back soon for course schedule updates.

Cost per course

Members $125/Non-members $250

Qualifying credits

NTEN professional certificate

Certified Fund Raising Executive

Certified Association Executive

Course overview


Identify a single, achievable objective and the right tools for the job.

Setting Goals

Set measurable goals to keep you on track.

Work plan

Work backward to set deadlines for key milestones.

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I picked up many useful tools and insights from Katie's training and appreciated her thoughtfulness and expertise.

- Former course participant

Meet the presenter

Katie Hewitt

Katie Hewitt

Pronouns: she/her

Digital Communications and Advocacy Strategist

KMHewitt Consulting

Katie Hewitt is a digital communications and advocacy strategist for social impact. She got her start integrating tech into campaigns in 2004 managing grassroots doorbellers using a barcode scanner and an Access database. In 2007, she bought her first digital ad and organized a live stream virtual town hall with prominent bloggers. She's been on a mission to continue learning and to evolve advocacy, candidate, NGO, initiative, and coalition campaigns ever since. She has broad experience across issue areas with deep expertise in healthcare and labor issues. She believes in bold but realistic campaigns, having designed and implemented life-saving social media campaigns in partnership with local and global health organizations and influenced policymakers with the power of grassroots organizing.

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