Basics of equitable program design

Has an existing program at your organization not accounted for the changing demographics of your service area? Are you aware of the unintended consequences for your organization when a service or resource intended to provide a benefit to individuals or communities has been deemed inequitable by the people you’re trying to serve?

You’re not alone. It can be a challenge for nonprofits to understand the delicate balance of intent versus impact in the creation and delivery of programs and services.

In this course, you’ll be introduced to concepts of equity-focused community design that are integral to implementing inclusive programs in your communities. You’ll explore specific practices for equitable program design, scheduling, and marketing. You’ll also learn essential skills for developing authentic engagement with your organization’s constituents during the design process. These elements of equitable program design are a critical factor in long-term systemic change and mission fulfillment.

Next course

Check back soon for course schedule updates.

Cost per course

Members $125/Non-members $250

Qualifying credits

NTEN professional certificate

Certified Fund Raising Executive

Certified Association Executive

Course overview

Critical thinking

Learn how to use an equity lens for your program design process.

Change management

Apply a theory of change to identify implicit bias in program requirements and reporting.


Understand what equitable efficacy is and how to use it to evaluate your programs.

Open quote marks
Close quote marks

More than ever, nonprofits are challenged to develop sustainable and inclusive programs and resources for their clients and communities. Regardless of your title or experience, this course will help you gain a greater understanding of the tools and models necessary to enhance the efficacy and impact of your programs.

- Instructor Bridget Jackson

Meet the presenter

Bridget Jackson

Bridget Jackson

Pronouns: She/Her/Hers

Principal, Next Step Communications

Bridget is a PR and communications professional with more than two decades of corporate and agency experience. After transferring to a career in the nonprofit world several years ago, she now serves as a solo practitioner specializing in providing creative communications solutions for community-based organizations. She also proudly serves as a member of the NTEN Board of Directors and delivers online education as part of NTEN's faculty roster.

Looking for more ways to learn?

Take charge of your professional development with these other learning opportunities.

Nonprofit Tech Readiness

These six-month cohorts give you an opportunity to ramp up your technology leadership and planning skills.Learn about Nonprofit Tech Readiness

Professional certifications

Boost your career by earning a professional certificate that builds your skills and demonstrates your nonprofit tech know-how.Learn about certifications


If finances are tight, apply for a scholarship for an NTEN course or professional certification. Availability limited.Learn about scholarships

nten logo
P.O. Box 86308
Portland, OR 97286-0308
+1 503-272-8800

© 2024 NTEN