Advanced Google Analytics 4

In this advanced course, you’ll explore the most useful Google Analytics 4 features for improving your organization’s outreach efforts.

You’ll learn how to understand and engage specific types of people who visit your website by grouping them into target audiences using segment and audience tools. For even more insights, you’ll explore features called path analysis and user snapshot, which can help you discover the top pages new users visit and how a specific (but anonymous) user interacted with your site.

You’ll work on a sample analysis of the ways to identify which pages lead users to your website’s donate page and whether or not they donate once they’re there. Finally, you’ll learn how to use the event-based tracking feature to see the specific actions people take on your website, such as donating or signing up for emails.

This course is part of a two-course series. It is highly recommended to take Introduction to Google Analytics 4 before taking this advanced course.

Next course

Check back soon for course schedule updates.

Cost per course

Members $125/Non-members $250

Qualifying credits

NTEN professional certificate

Certified Fund Raising Executive

Certified Association Executive

Course overview


Understand and engage your website visitors by grouping them into target audiences.

User analysis

Get insight on web visitor behavior through path analysis and user snapshot.


Track conversions of web visitors into donors and email subscribers.

Open quote marks
Close quote marks

As long as you have questions, Google Analytics 4 has answers.

- Instructor Yesenia Sotelo

Meet the presenter

Yesenia Sotelo

Yesenia Sotelo

Pronouns: she/her

Web Developer & Digital Skills Trainer

SmartCause Digital

Yesenia Sotelo is a digital skills teacher and web developer. She elevates ambitious nonprofit professionals by teaching them how to use the technology tools of modern marketing. Yesenia can teach you how to use website analytics, optimize for conversions and understand the basics of website technology. Her SmartCause Method for building websites is especially designed for the way nonprofits collaborate, make decisions and grow. She won the Lifetime Achievement Award from the Nonprofit Technology Network for her work teaching digital skills to nonprofit professionals. Find her at

Looking for more ways to learn?

Take charge of your professional development with these other learning opportunities.

Nonprofit Tech Readiness

These six-month cohorts give you an opportunity to ramp up your technology leadership and planning skills.Learn about Nonprofit Tech Readiness

Professional certifications

Boost your career by earning a professional certificate that builds your skills and demonstrates your nonprofit tech know-how.Learn about certifications


If finances are tight, apply for a scholarship for an NTEN course or professional certification. Availability limited.Learn about scholarships

nten logo
P.O. Box 86308
Portland, OR 97286-0308
+1 503-272-8800

© 2024 NTEN