In this advanced course, you’ll explore the most useful Google Analytics 4 features for improving your organization’s outreach efforts.
You’ll learn how to understand and engage specific types of people who visit your website by grouping them into target audiences using segment and audience tools. For even more insights, you’ll explore features called path analysis and user snapshot, which can help you discover the top pages new users visit and how a specific (but anonymous) user interacted with your site.
You’ll work on a sample analysis of the ways to identify which pages lead users to your website’s donate page and whether or not they donate once they’re there. Finally, you’ll learn how to use the event-based tracking feature to see the specific actions people take on your website, such as donating or signing up for emails.
This course is part of a two-course series. It is highly recommended to take Introduction to Google Analytics 4 before taking this advanced course.
Members $125/Non-members $250
NTEN professional certificate
Certified Fund Raising Executive
Certified Association Executive
Understand and engage your website visitors by grouping them into target audiences.
Get insight on web visitor behavior through path analysis and user snapshot.
Track conversions of web visitors into donors and email subscribers.
As long as you have questions, Google Analytics 4 has answers.- Instructor Yesenia Sotelo
Web Developer & Digital Skills Trainer
These six-month cohorts give you an opportunity to ramp up your technology leadership and planning skills.Learn about Nonprofit Tech Readiness
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