While undergoing a recent online storytelling strategy refresh so that digital content more closely aligned with an in-person experience, the Children’s Hospital Colorado Foundation realized it needed to rethink its entire digital ecosystem from the ground up to better attract, engage and grow their target audiences, including donors and supporters.
In this session, we’ll discuss how they went about doing that. Specifically, we’ll explore how their audience research played a key role in their digital ecosystem planning and how they conducted a comprehensive landscape analysis.
By the end of this session, you’ll have a good sense of a 3-step approach to better understanding how to map and review your organization’s digital ecosystem.
How speaking with current and potential audiences informed what digital tools and platforms mattered
What undergoing a full tech, comms, and analytics audit to understand the state of play looks like
How to use audience research and a tech audit to determine which goals and priorities are needed
Small group discussions
Report or case study presentation
Engagement activities (polls, whiteboard, post its, etc.)