Over the last few years across the board, communications and marketing teams are having to increase their investment in digital advertising—from Google Ads to social media. For the nonprofit sector, while there is a lot that can be done within SEO and organic social media, “pay-to-play” is becoming a more valuable avenue to get audiences to engage, volunteer, and donate.
In this session, we’ll be discussing the current state of SEO and organic social media and sharing real-world examples of how nonprofits are already investing more deeply in their advertising budget and seeing valuable ROI. You’ll walk away with practical questions to address within your own nonprofit’s marketing strategy and next steps to move your strategy forward.
What an advertising budget looks like based on the size of your organization and audience.
Benchmarks from other nonprofits you can use to evaluate your own communication.
What next steps are necessary to move your digital advertising strategy forward.
Small group discussions
Report or case study presentation
Engagement activities (polls, whiteboard, post its, etc.)