Educational | Digital Inclusion

Create Impact with Inclusive Audience Research

Many organizations understand the value of speaking directly to their audiences. Who you speak to and how you structure your research have an impact on the findings you gather and insights you can take action on. What does it mean to conduct this research in an inclusive way?

In this session, we’ll discuss what inclusive research looks like and give you concrete tips for how you can ethically structure your research to ensure you’re designing impactful solutions for your audiences. 

You will have the opportunity to put what you’ve learned into practice through case studies and activities. You’ll walk away with a new perspective on conducting research and the right tools to ensure the inclusivity of your research practice moving forward.

First learning outcome

How to think critically when you consider the research participants, methodology and moderator.

Second learning outcome

Ensure that your communications from recruitment to follow-up are based on inclusive principles.

Third learning outcome

How to mitigate the extractive nature of research.

Session format

60-minute workshop

Session location(s)

In Denver

Who should attend?

Decision-makers, digital leaders and managers, digital practitioners, communications leaders

Session features

Small group discussions

One-on-one conversations

Panel presentations

Report or case study presentation

Engagement activities (polls, whiteboard, post its, etc.)

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