Agenda

The Nonprofit Technology Conference has something for everyone who wants to make the world a better place through the skillful and equitable use of technology.
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Digital Inclusion

Fundraising

IT

Leadership

Marketing/Communications

Program

= In Portland
= virtual
All times are in Portland local time (U.S. Pacific Time).

Wednesday

Wednesday7:15 am–8:00 am PT

A chance to connect with others who are in recovery. Coffee and pastries are provided.

Wednesday7:30 am–5:30 pm PT

Pick up your badge and let us answer any questions you might have about the day ahead.

Wednesday7:45 am–8:30 am PT

All meals at the NTC include a range of options for gluten-free, vegan, vegetarian, low-carb, low-salt, and low-sugar dietary needs. Menus avoid or label the inclusion of peanuts, tree nuts, shellfish, eggs, cow’s milk, soybeans, sesame, and wheat. Halal, kosher, and celiac meals are available on request. Check out the menu.

Meals are served buffet style. If you need assistance during designated meal times, attendants will be available to help you choose food and take it to a table.

If you need a space away from the cacophony, look for signs for quiet tables.

Wednesday8:00 am–8:30 am PT

Bring a moment of energy to your day and enjoy a virtual coffee chat with the community. No slides, no presentation, nothing formal. This kickoff session will include community members sharing their excitement for the NTC, questions they've been pondering, tips they hope to pick up in sessions, and more. This is a chance to listen in on what others are thinking about and learning at the conference without any expectation that you turn your own video on.

Wednesday8:30 am–10:00 am PT

Our morning general session features a keynote from Anasuya Sengupta, co-director and co-founder of Whose Knowledge?, a global multilingual campaign to center the knowledges of marginalized communities (the minoritized majority of the world) online. Get to know Anasuya.

We'll also announce the recipients of the Pizzigati Prize and the Lifetime Achievement Award.

Wednesday10:00 am–10:15 am PT

Be sure to move and stretch so you can feel refreshed for the sessions ahead!

Wednesday10:15 am–11:15 am PT

Attendees of Color only. This is not an educational session. There's no presentation or learning outcomes. Instead, a facilitator will support people who attend by guiding activities or conversations based around the theme of connections and healing, as well as other topics people request.

Marketing/Communications

Sessions

Artificial intelligence is transforming how nonprofits can create communications by automating drafting and refining processes. In this hands-on session, we'll explore how to use ChatGPT to accelerate and enhance your nonprofit's outreach. We'll work on creating prompts and examples for quickly drafting emails, web and social media content, and other communication strategies with an authentic nonprofit voice. We will refine messaging for different audiences and purposes. We will also work on personalizing outreach while maintaining brand voice and tone. Attendees will receive customizable handouts and resources to apply these techniques. You'll leave able to immediately improve productivity and quality of communications.

The session will focus on best practices for working with influencers, how to get started, and real case study examples. We'll facilitate a panel with some of our previous clients ranging from large nonprofits like the Gets Better Project team and CAMFED. Reviewing our most recent influencer activations with them, diving into the process, the timing, and the results.

In our hour working together, you'll do hands-on testing of your own website or one you care about. You’ll gain new skills and knowledge you can immediately put to use. This session moves beyond lists of things to consider and gives you direct experience assessing your own website’s accessibility.

You’ll quickly come to appreciate the wide range of ways people use computers and your own role in making sure we build websites that are accessible and welcoming. You don’t need advanced technical knowledge to do these tests, just a willingness to learn and do the work.

Attendees will get time to do their own tests — bring your laptop — and time to collaborate with and support fellow attendees. (No laptop? No problem. Come and you can still participate.)

You'll learn how to do multiple tests and why each test is important. The presentation will also include a number of free tools and resources you can use to continue testing as soon as you walk out the door.

Attendees should bring:

A laptop or tablet with a keyboard, if you have one. If you don’t have one, please still come. We’ll pair up people who don’t have one.

Your organization’s website or one you care about.

As wonderful as process automation can be, there is such a thing as too much of a good thing. In fact, too many workflows can turn a well-oiled machine into a veritable dumpster fire. Attempting to automate all of the things is a common urge, but sometimes the risks outweigh the rewards, and the opportunity cost demands you get choosey.

Join us to laugh, cry, and cringe as we tell cautionary tales about technology gone wrong. Along the way, we’ll talk about how to avoid each pitfall while extolling the virtues of DIY to defend your organization from automation gone awry. After all, we can learn more from our epic failures than from our set-it-and-forget-it successes.

Program

Sessions

Many approaches to digital product development focus on clear, repeatable processes and a product design and development process that is easy and quick. However, innovation thrives in diverse perspectives. Ease may not be a reliable indicator that a process is truly addressing the root of a problem or opportunity. Join us for an engaging workshop where we delve into the art of product development, exploring how harnessing the power of differing perspectives and trusting your intuition can lead to the creation of exceptional products.Conflict and Creativity:Conflict is often viewed as a hindrance, but in this workshop, you'll learn how to transform disagreements and diverse viewpoints into creative sparks that drive your product development process.The Intuitive Edge:Intuition is a valuable tool in the product designer's toolkit. Discover techniques to tap into your intuition, making informed decisions and seeing opportunities where others might not.Hands-On Activities:Through interactive exercises, you'll put theory into practice, honing your conflict resolution skills and nurturing your intuition. Gain valuable insights and tools you can apply immediately.

With the advent of Big Data and the exponential growth of artificial intelligence technology, concerns around data ethics have been top of mind for anyone working in the field of data science. While much of the conversation has centered around data collection and use by major corporations, these concerns should also be considered within smaller organizations. Data ethics are vital for nonprofit organizations like COMPASS Youth Collaborative that collect, store, and manage clients’ personal data. Protection, privacy, and security of data are especially concerning for our organization because we serve an already marginalized and vulnerable population.

This presentation will consider the more nuanced risks associated with data protection, privacy, and security. We will identify a) what information may be sensitive beyond protected health information and personally identifiable information, b) what populations may be at greater risk of data misuse, and c) what proactive measures organizations can undertake to protect data. We will discuss the potential risks/benefits of AI technology and other forms of data sharing. Finally, we will discuss the importance of providing transparency while upholding ethical data policies.

IT

Sessions

Join 1% for the Planet Business Operations experts and former NSA hackers from RipRap Security to dig into cyber incidents and how to prepare your organization before it gets hacked. In this talk, the presenters will:

- Highlight best practices for how to reduce the impact of cyber security attacks through cyber incident preparation activities.

- Share real-world stories about nonprofits getting hacked and what it takes to successfully recover from attacks.

“Data is our bread and butter,” says Shomik Sarkar, Senior Officer, Business Intelligence and Analytics at the Pew Charitable Trusts. But the Pew path to becoming data-driven with decision-making didn’t happen overnight.

Whether you’re just starting out, or looking where to go next, hear directly from Pew Charitable Trusts as they discuss why they decided to launch an analytics program at their organizations, how they earned buy-in with stakeholders, plus the hurdles they encountered along the way — and their ultimate aims for getting a full understanding of their data and supporters.

You’ll also hear from Civis Analytics on best practices, ways to leverage data in the nonprofit space, and how to craft your own roadmap for your digital transformation — no matter where you’re at on the way.

Nonprofits are tasked with the significant responsibility of safeguarding confidential and personal information, usually with minimal budgets. Addressing this challenge necessitates identifying real security requirements and formulating an optional strategy.Eric Jacksch, a 30-year veteran of the cybersecurity field, has worked with organizations ranging from governments and Fortune 500s to two-person professional service companies. In this workshop, he’ll demonstrate a risk-based approach to implementing a cost-effective security program to counter real-world threats.During the course of the workshop, participants will actively engage in the process of identifying and prioritizing security controls tailored for a nonprofit. Armed with this knowledge, attendees will be well-equipped to apply this risk-based approach to their respective organizations.
Communication in any relationship can be challenging, and nonprofit technology projects are no different. Has your organization struggled to articulate your fundraising, grant management, program, or other business needs to the technical teams helping configure your software? Unlock the power of user stories! This hands-on workshop is designed to empower nonprofit staff to craft clear, informative user stories that help translate business needs into technology solutions.With user stories, nonprofit staff can effectively communicate their requirements to tech teams, prioritize features, and align project outcomes with your goals. This practice helps business teams clarify their real-world business needs, rather than recreating legacy processes and preferences. It also builds "connective tissue" with tech teams by fostering collaboration and ensuring your technical solutions are tailored to your organization's key requirements.Through practical exercises, real-world examples, and expert guidance, you'll leave this workshop equipped with the knowledge and confidence to leverage user stories as a valuable tool for project success and mission impact within your organization.
Digital Inclusion

Sessions

Approximately 42 million Americans live without access to broadband in their home. Throughout Covid, the world learned the power and necessity of virtual connection for healthcare, socialization, and more, but individuals dependent on the telephone have been tragically left behind. As lifespan continues to extend and technology moves at hyper speed, where does that leave people who are unable, uninterested, or unwilling to adopt the newest technological devices and gadgets? Enter Abiento, a fully accessible conferencing platform that allows individuals to accessibly access virtual engagement opportunities regardless of ability, income, language spoken, and/or technological savvy. Using a human-centered approach, Abiento was built by and for older adults and people with disabilities to meet a variety of unique needs including vision, hearing, and memory impairment. Additionally, Abiento enables accessible and meaningful connection for both participants and hosts, by phone or online.

While good intentioned, many companies make critical errors in designing technology product donation programs for nonprofits. These programs waste both the time, energy, and resources of nonprofits and technology companies alike.

In this session, Tim Sarrantonio will lead a panel that will outline how Chicago-based company Neon One created a new way to think about technology donations.

Many older, large nonprofits have tailored their outreach to older white audiences over the time they have been active. Increasingly organizations have come to recognize the moral hazards and strategic risks in focusing their efforts on white audiences.

At Audubon, we have worked to disaggregate our email engagement data by race and other demographics to understand the level of bias inherent in our outreach strategies and are working on strategies to mitigate that effect so we can recruit and engage an audience that is more representative of the general population.

Fundraising

Sessions

Social media is an inexpensive and accessible platform for raising funds and engaging donors. Research shows that in multiple regions of the world more people say social media inspires them to donate than email, websites, print, or TV ads, and it’s quickly becoming the dominant channel that people turn to for breaking news in a time of crisis.

Whether your goal is to respond to a current crisis or raise money for your cause, it’s important to leverage the right tools and best practices that can help you during (and after) your fundraising campaign.

During this session, you’ll learn how to fundraise on social media through real examples of successful campaigns from Plan International Canada, and learn about the tools that will help you drive more impactful results.

Key takeaways include how to:

- Build long-term community and strengthen support on social.

- Set up effective fundraising campaigns on social.

- Encourage one-time and recurring donations.

- Coordinate your organic and paid social tactics.

- Measure the impact of your social efforts with proper tracking and analytics.

Leadership

Sessions

Picture this: Your organization is using very old tech, with lots of manual workarounds. Nothing is integrated, and sometimes you swear you can hear your constituent relationship management system groaning under the weight of 70 years of supporter records. Leadership has agreed that you need better technology, and you’ve been waiting patiently for funding. And one magical day — it finally happens. You’ve got the budget and the green light to change it all. It’s really happening!

Projects like this are a lot of work. Planning your massive tech overhaul, finding the right partners and systems, and making more decisions than you’ve ever made. All on top of your main job responsibilities.

Join us for a fun and fresh take on managing giant, multi-year, high-visibility nonprofit tech projects — and how to make it through with aplomb. Maybe you’re tossing it all out and starting over, or maybe you’ve got a six-figure website redesign project coming up. We’ll review ways to keep yourself organized and talk through tips for managing vendors, monitoring budgets, and keeping your team on track.

Used carefully and skillfully, artificial intelligence has the potential to save you thousands of hours of rote, time-consuming work. Many nonprofits are adopting the newest wave of AI tools to assist with content creation tasks. Some believe that the tools will solve their problems, instantly and painlessly. (It won’t.) Some organizations are jumping in early; others will wait.

But one thing is clear: As AI becomes embedded in everyday technology tools that nonprofits are using everyday, having a formalized ethical use policy and guidelines will become necessary so no harm is done to end-users, whether staff, donors, or program users.

These tools pose many ethical dilemmas as they can amplify biases to marginalized communities due to the nature of their training data sets and algorithms. They can also provide inaccurate information, raise privacy concerns, and infringe on intellectual property rights. Additionally, there are reputational risks if the AI content or product isn’t properly supervised or vetted. And, perhaps most importantly, the tools should never be a cheap replacement for staff. Ethical AI use requires formal guidelines and training for all staff.

At 23NTC, Dr. Lauren Hopkins facilitated a workshop titled “Teaching technology skills in a multi-generational workplace.” Through the 24TNC session, “Strengthening organizational culture through intergenerational communication,” Dr. Hopkins and Dr. Carla Torrence will guide all participants through a deeper dive.

As a group, we will:

  1. Discuss common communication challenges in the workplace.
  2. Share a strategy to strengthen intergenerational conversations.
  3. Practice implementing the new approach.

By the end of the session, participants will create a plan that aims to enhance organizational culture and improve their confidence in communicating effectively with individuals of different generations.

The changing needs of our employees are outpacing the evolution of our leadership approach. Many organizations are failing to adapt to a more comprehensive perspective that highlights the significance of empathetic, trauma-informed leadership throughout the entire organization, coupled with a strong focus on being people-centric, which are essential factors for achieving organizational success. This session will demonstrate how a focus on empathetic leadership fosters an environment in which employees flourish, feeling valued and recognized. Combining this with a trauma-informed approach to the workplace establishes the groundwork for psychological safety and the success of nonprofit organizations.

Wednesday11:15 am–11:30 am PT

Be sure to move and stretch so you can feel refreshed for the sessions ahead!

Wednesday11:30 am–12:00 pm PT

Ready for some cuteness? Join the Houston SPCA for a virtual visit with their fuzzy friends as they go about their day. You're welcome to turn on your camera and let your pets join the NTC.

Wednesday11:30 am–1:00 pm PT

Connect with people at the NTC based on your shared interests or identities. These casual group conversations are flexible by design. Discuss your ideas, meet new people, and get questions answered.

Check out the birds of a feather topics that are already scheduled. While you don’t need to RSVP, space is limited, so arrive promptly. 

How to participate in a birds of a feather:

  • In Portland: Go to the meal area at the scheduled time, then find the table that has a sign with the topic you’re interested in.
  • Virtually: Join the birds of a feather Zoom at the scheduled time. The Zoom host will help you join the breakout room for the topic you’re interested in.

If there's a shared interest or identity you want to discuss that’s not on the list, we encourage you to add a topic you want to host. Any NTC attendee can host a birds of a feather topic.

All meals at the NTC include a range of options for gluten-free, vegan, vegetarian, low-carb, low-salt, and low-sugar dietary needs. Menus avoid or label the inclusion of peanuts, tree nuts, shellfish, eggs, cow’s milk, soybeans, sesame, and wheat. Halal, kosher, and celiac meals are available on request. Check out the menu.

Meals are served buffet style. If you need assistance during designated meal times, attendants will be available to help you choose food and take it to a table.

If you need a space away from the cacophony, look for signs for quiet tables.

Wednesday11:45 am–12:15 pm PT

Blackbaud's new optimized donation form is now available for Blackbaud Raiser's Edge NXT®️, Blackbaud Altru®️, and Blackbaud CRM™️ customers. In this session we'll take a deep dive into the form, discuss some of the best practices built into the form design, and talk about how this form uses data and A/B testing to optimize for larger average gift amounts and a higher conversion rate — providing the best experience to your donors.

Wednesday12:20 pm–12:50 pm PT

Esri's ArcGIS software provides nonprofit organizations with a complete system of ready-to-use maps and apps, authoritative data, and robust analytics tools to harness the power of geography to solve complex challenges and create a positive impact. Join us to learn how mapping and spatial analytics technologies are used by nonprofit organizations to identify donors, engage communities, demonstrate impacts, and more.

Wednesday12:30 pm–1:00 pm PT

Ground yourself with a well-deserved yoga break. Yoga mats are not needed, and arrive in whatever outfit you're already wearing to the NTC. Whether you're a beginner or advanced practitioner, your experienced yoga teachers will help you feel welcome and comfortable. Leave calm, centered, and ready to mindfully enjoy lunch with new and old friends.

Wednesday1:15 pm–2:15 pm PT

Marketing/Communications

Sessions

A clear, compelling data dashboard can roll up a tremendous amount of data into a single interface that viewers can use to answer questions about what's going on in your organization, your community, or the world.In this tool-agnostic, non-technical session we'll showcase some compelling examples of data dashboards being used by nonprofits to answer questions in areas of finance, program outcomes, operations, community engagement, social and demographic trends, and more. Next we'll discuss a step-by-step process for planning, implementing, and rolling out a data dashboard, as well as ongoing monitoring for both data accuracy, and overall effectiveness. Participants will leave the session with a template for an action plan they can use to get a new data dashboard up and running in their own organization.
Is your nonprofit using an Ad Grant, or paying to run ads? Your ad campaigns might be top-notch but if the website is not well-built or well-written, your efforts will be undermined. So often the website is the weakest link.This interactive 60 minute workshop will help you look at your website with a fresh eye.Using your own websites as examples, we will demonstrate tools to check your website loading speed, usability, and legibility.Find out which metrics in ad platforms are indicators that your landing pages are affecting your results.You will learn how to create prominent, compelling calls to action, and how to funnel visitors from your landing pages to where they can take action. We will discuss why website analytics is essential to evaluating the success of your advertising as well as other traffic.Focusing on real-world results is central to a good advertising strategy, so you will see a demonstration of how conversion tracking can both help you to train your ads, and enable you to report your successes.And we will discuss together how different audiences will use your website, and how both your website and your ads need to be tailored to their interests.

Email marketing continues to be a cornerstone of effective communication and customer engagement. However, the success of your email campaigns often hinges on one critical element: the call to action, or CTA. A compelling CTA can be the difference between a reader simply swiping past your email or taking an action that leads to conversions or deeper engagement.

Join us as we delve into the art and science of crafting CTAs that not only capture attention but also drive results. Our discussion begins with an overview of core principles that underpin effective CTAs, including placement, design, and the psychology of persuasion.

You will also learn how to leverage analytics to assess the impact of your CTAs, identify areas for improvement, and refine your strategies for better outcomes.

This session will include interactive learning activities to support each of the learning outcomes and will conclude with a live question and answer with the audience.

Whether you are a seasoned marketer or just embarking on your email marketing journey, this presentation offers invaluable insights and actionable takeaways for all levels of expertise.

Program

Sessions

NGOs are faced with a mountain of challenges when it comes to getting a 360-degree view of their impact, from collecting the data in the field to aggregating program/project data regionally and globally to reporting back to funders. Now more than ever, NGOs are engaging with technology partners to create a single source of truth, implementing monitoring, evaluation, and learning (MEL) solutions to break down data silos and generate impact insights for all.

We will look at the 5 levels of a MEL data flow & discuss the needs, desires, and challenges at each level:

1. Point of service: Capturing intake, surveys, attendance, visits

2. Local offices: Monitoring participants, cohorts, services, programs

3. National/regional offices: Managing projects, indicators, work plans, results

4. Headquarters: Planning and monitoring programs and projects, accountability, reporting, analytics

5. External sharing: Funder reporting, websites, International Aid Transparency Initiative reporting, business intelligence

Cohort-based programs like accelerators, incubators, and fellowships can be powerful vehicles for growth, learning, and networking. And while there seems to be lots of agreement in the nonprofit space that it's critical to build organizational capacity, it often feels like there aren't many resources or "how to's" on this topic. Cohort-based programs are one possible solution, and lots of us have learned on the job what works, what doesn't, and how to build effective programs. In this session, the presenters will address topics such as: encouraging cohort collaboration, developing relevant learning opportunities, building equity into your programming, and supporting leadership development. We will also facilitate small breakout groups on specific topics so that participants can exchange ideas, troubleshoot challenges, and learn from each other.

The NTEN Cleveland tech club has had a whirlwind activity since the club relaunched in 2022. Join our irganizers, Matt, Gina, and Ricardo, as they share what Cleveland has been up to, and how they've been building up engagement with unique programs and wide-ranging ideas to show that technology is a wide ecosystem.

IT

Sessions

Does your nonprofit collect personal information or potentially sensitive data from clients or staff? Are you aware of recent legislation making it more important than ever to protect your data and your systems?

Join us for an educational foray into new data privacy laws and best practices that are currently impacting nonprofit organizations.

In this session you'll learn about:

  • Fundamental principles of data privacy.
  • How privacy legislation impacts your nonprofit organization.
  • Common data privacy and ethics questions when establishing a data management program.
  • How cybersecurity and data privacy go hand in hand.

Technical debt is a problem that can have significant impacts for any organization. It is the implicit business cost incurred when businesses don’t fix problems that will affect them in the future. Longer the technical debts are allowed to accrue, the costlier and harder it becomes to fix it.

A good metaphor for technical debt is financial debt: Just like financial debt, tech debt accrues interest over time and becomes more expensive to pay off the longer it is unaddressed.

For nonprofits, constituent relationship management platforms, or CRMs, can serve critical organizational imperatives including managing program workflows, streamlining processes to provide better donor, client, partner and prospect user experiences as well as being the database of record serving up institutional intelligence on fundraising, programs, services and clients.

Learn how to nurture your organization's CRM through critical stages of its lifecycle. From idea to launch to having a continually evolving and improving piece of critical technology; this session shares tips and tricks for continual CRM success in your organization.

This conference workshop will equip nonprofit leaders and team members with the tools and strategies needed to successfully select, implement, and support technology tools within their organizations. Participants will learn best practices for selecting tools that meet their organization's specific needs, as well as strategies for managing change and increasing user adoption across all levels. Through interactive discussions and specific examples, participants will leave the workshop with a clear understanding of how to lead successful technology implementation and adoption within their nonprofits.

Digital Inclusion

Sessions

Implementing a new technology or software can be tricky at any organization, but especially so in the nonprofit world where many employees and volunteers are not technically inclined. Systemic issues such as low training budgets, staff/volunteer relations and historic access to technology all impact how your constituents will react to new systems.

This session will cover specific ways to engage constituents, accommodate their disparate needs, and make an action plan for onboarding. We’ll also discuss how to talk about emerging technologies such as artificial intelligence with people who are not early adopters (and who may be concerned about their job security after implementation.)

Participants wanting to get the most out of this session should:

-Have an understanding of how new systems are implemented in their department or organization

-Be familiar with the technical capabilities of their constituents

-Know what issues or concerns arose last time their organization adopted new technology

For the purposes of this session “new technology” includes any changes to existing software as well as wholesale implementation of a new system.

Fundraising

Sessions

This session will outline how to use display advertising to convert new donors both online and offline. We’ll discuss audience targeting with an emphasis on encouraging a more racially and economically diverse audience. We’ll recommend methods to integrate digital advertising with cross-channel campaigns, including targeting online prospect audiences in mail acquisition; email and advertising targeting mail co-op audiences; and acquisition postcards targeting diverse online prospects. You can expect lots of examples from actual campaigns with real results!Learn more about how the prove the benefit of display advertising – a channel that historically has been difficult to measure outside of pixel attribution. Come learn how offline matchback reporting, lift tests and overall campaign impact can be achieved without additional need of pixels or other online-only resources.We’ll share a case study regarding several display advertising initiatives at Corporate Accountability, which has audacious donor acquisition goals this year. We’ll discuss our progress growing the racial diversity of the donor file as well as return on investment from display advertising and acquisition.

Development and communications is an unstoppable force for creating a magnetic brand that attracts top-dollar donors to your cause. In this session, you’ll learn how to harness the power of collaboration between development and communications teams to turbocharge your reach on traditional media, social media, and email to attract new major donors and crush revenue goals.

Powerhouse duo Shannon Bowen and Emily DiFrisco will show how they broke down silos working together at the Center for Environmental Health where they mobilized teams to expand the organization’s social media footprint to 100,000+ followers, earned monthly placements in top-tier media outlets, attracted new major donors, and raised more than 1 million dollars above their annual goal in just one year.

This session will provide actionable tips for how to build strong collaborations across departments and co-lead projects that bring success to both team’s goals. Good tech, clear communication, and transparent goals foster successful collaborations. Learn how to eliminate competition and increase creative synergy to position your organization as a thought leader–and watch high-net worth donors flock to your nonprofit.

Thanks to brain imaging technology and the explosion of neuroscience, we know eight times more about how the human brain actually works than we did just thirty years ago. And you know what? A lot of planned giving best practice runs contrary to how donors actually think, feel and decide.

This session offers you the chance to acquire the most up-to-date knowledge available about why people make gifts in their will – and more importantly, how you can persuade them to do so.

We will look at research on who makes a gift in their will, why they do this and how COVID–19 created a new type of legacy donor. Then we’ll then dig into eight core concepts that will allow you to tap into the legacy parts of your donor’s brain.

From your website and email to digital and integrated campaigns, this session will give you the foundational legacy theory and show you real life examples of legacy persuasion in individual giving, mass marketing fundraising programs. You'll also get a chance to practice some of what you learn.

If your first question is, “What’s an email welcome journey?” then you’re in the right place! An email welcome journey is a series of messages sent to a supporter immediately after they take an action with you. Research shows that the window of time immediately following one of these actions is the absolute best time to contact someone. During this session, we’ll introduce you to the effectiveness of automated email welcome journeys and everything you need to know to set one up. We’ll share the best practices on when you should trigger emails and what content you should include to engage with your donors meaningfully, with some examples of successful welcome journeys we’ve launched for international nonprofit organization Humanity & Inclusion. You’ll leave this session with ideas, inspiration, and an outline for your first welcome journey.This is your chance to draw people into your story, validate their decision to take action with you, and turn them into loyal ambassadors for your brand. Get started today and let these automated journeys work their magic!
People present generosity to organizations in various ways that go well beyond monetary donations. However, our traditional technology doesn't always allow for diverse ways of giving time, money, talent, influence, and voice to be captured, acknowledged, and leveraged. In order to truly value and grow your supporter base in ways that honor their means of giving, organizations need to diversify and integrate multiple types of technology and data. In this session, ParsonsTKO provides case studies and shares ways in which organizations have used their technology, data, and business processes to invite, facilitate, and acknowledge their supporters' generosity in all its forms.
Leadership

Sessions

In this session attendees will participate in a collaborative discussion on the use of technology to boost board engagement. Attendees will learn about helpful best practices, while considering challenges related to interpersonal dynamics often present in boards. The session will be led by experienced individuals within the nonprofit sector and technologists, who will share their positive and negative experiences building trust with nonprofit boards and how technology can play a positive role. Attendees will receive access to all notes and documents after the session, as well as a board engagement report card.
There are lots of good reasons that non-profit organizations may find themselves working more in a compliance culture -- where data strategy focuses primarily on accountability to external groups like funders and regulatory requirements – rather than a learning culture – where an organization can engage with data internally to inform and improve its work. This workshop will walk organization staff through several strategies for initiating and deepening a learning culture at their respective organizations along with real-world examples at how some of our non-profit partner have successfully employed these strategies. The workout will include an interactive activity and small group discussion time to guide reflection, sharing, and to help identify opportunities attendees can bring back and implement at their organizations.

It is difficult to escape conversations about AI today, and nonprofit leaders know there's both challenges and opportunities that need thoughtful consideration as they look to adopt these new tools. Most nonprofits continue to experience multiple pressures of increased demand for their programs and services along with challenging economic dynamics, giving staff little space for directing strategic conversations and getting up to speed on new technologies at the same time. NTEN, Project Evident, and Institute for the Future have partnered to create an AI framework that supports all those working to build an equitable world consider what is necessary for their missions, roles, and community when adopting or integrating AI in that work. After the contributions and insights from a diverse community committee, we are ready to test the framework with you. Join us to learn more about this new framework and start using it in your organization.

Wednesday2:15 pm–2:30 pm PT

Take a quiet moment to relax. Close your eyes and take a few deep breaths.

At the in-Portland NTC experience, be sure to enjoy our "Love Portland" afternoon snack break with delicious Oregon-inspired treats, generously sponsored by Data Axle. Visit the Portland Ballroom lobby or outside the F meeting rooms. Check out the menu.

Wednesday2:30 pm–3:00 pm PT

Marketing/Communications

Sessions

Welcoming new digital sign ups and donors has become a standard practice in fundraising. But how can we optimize and automate welcome series to cut through the noise, increase conversions, and build life-long relationships with loyal donors? Join National Trust for Historic Preservation and Kids in Need of Defense (KIND) as they discuss powerful campaign examples that capture donor imagination during that critical moment after sign ups when donors have shown initial commitment and interest. We’ll explore tactics like simple surveys, petitions, and other non-donation asks that give your new donors ways to self-segment and take action on your behalf. We’ll also examine the strategy involved in growing your file of recurring donors who are committed to the long term success of your mission.
We all want to create amazing content that inspires and engages our audience. But doing that takes time (and that’s not something we have). By having a strong content creation workflow, you can get the content you and your colleagues need in a way that is more efficient and effective. What does a good content creation workflow look like? Imagine you have a library of content ideas and consistently get new inspiration to pull from and repurpose. Once you pick an idea, you create a piece of content like a blog post. That post gets turned into three video scripts, four pieces social media posts, an email newsletter, and a printed piece in the annual report. One idea results in a dozen pieces of content. In this participatory session, you will learn how to create a content creation workflow at your nonprofit. First, we’ll work together to identify content sources so that you’re never without an idea or inspiration. Second, we will help you craft a workflow that turns a single idea into multiple pieces of content that you can use across digital platforms and print pieces. Finally, you’ll get practical do’s and don’ts from our experience putting this into practice at a nonprofit.
This session will help attendees to understand what a proxy translation service is, provide a high level overview of how it works, and help organizations choose if it is the right choice for them if they want to translate their content.This session will cover how to prepare your organization for this type of project, how long to expect it to take, and the overall effort required.I'll discuss trade-offs and other considerations such as financial, resourcing, and technology limitations when using this type of translation approach.
Program

Sessions

Surveys are a powerful tool for collecting feedback from your program participants, volunteers, and supporters. With the vast number of tools available, creating surveys has never been easier. Crafting surveys that deliver reliable and actionable insights require the right preparation. It starts with quality design. In this session, you will learn tips and strategies to design user-friendly and accessible surveys that generate reliable and useful data.
Serving the tech community with nonprofit initiatives demands a departure from traditional approaches. This talk dives into the unique challenges and opportunities inherent to tech-focused philanthropy. We'll explore the distinct needs of tech professionals, the potential for harnessing technology for good, and the nuances of operating within the tech ecosystem. Attendees will gain insights into the evolving landscape of tech-driven altruism and strategies to effectively engage this dynamic community.
The session will focus on Learning and development initiatives in information technology- Skills vs Competencies. The skills are highly important and are transferable between companies, roles, projects and tasks. Competencies are factors regarding the work environment, expectations, attitudes and behaviors- they are not transferable between positions and collaborative projects. The IT industry has a vast skills based job market. And other Job markets have been impacted with Information technology - they are also shifting to skills based learning, creating specific job roles and moving towards a skills based approach. Moreover, Learning and development is on the rise at various employers because many individuals are not trained or "were trained" in their positions that they are in. Also, how different organizations are creating pathway programs to promote a certain skill set growth. For instance, implementing a computer hardware program to train a group of people in CompTIA A+ and promoting the hardware field growth.

Overwhelmed by the amount of tasks your team has to get done each week? Stuck in a meeting marathon/cycle/loop that you can't seem to get out of? Struggling to best structure your team in a way that embraces each staffer's unique potential?

Designed for program and department leaders, this session will provide participants with simple tools to evaluate and optimize the way their team works to maximize work-life balance, wellness, and productivity. Covering the key operational and infrastructural elements of a team — namely, staffing, roles and responsibilities, meetings, and communications and reporting channels — participants will be taught to audit their current approach to these elements, and provided with operational best practices as well as an outline for a practical Team Ways of Working Guide where they can store and standardize their operating procedures.

With terms like “data science” we may be guilty of unconsciously setting unrealistically high expectations when we make the case for analytics to our colleagues and leadership. But in reality, organizations don’t need it to be that daunting, or to wait for some unexpected program result or startling correlation to justify an investment in analytics. It’s less about insights in results than insights in actions: what can and does your analytics tell you about what to do next?Join this session to hear how Unidos harnessed experimentation in analytics – systematically trying different approaches and iterating towards what is most effective – and how you can take your analytics from dramatic promises to ubiquitous usage.I wrote a blog post about this: https://www.dataeffectiveness.com/single-post/2016/09/15/analytics-doesnt-need-to-be-dramatic-to-be-valuable
IT

Sessions

Selecting new software is a daunting process!

Whether you are selecting a donor management system, program management tool, communications software, accounting software, or a product that does any combination of these things, there are bound to be a lot of questions. What makes one different from another? Do they really work as easily as it seems? What will I be giving up? How much will the new software impact our daily work? When should I start?

In this session, we will present three specific recommendations to help you get started. Our goal is to help you assess the proper balance of functionality, cost, and complexity for your organization. The principles we’ll review apply to any software product, and to any large or small organization.

This will be an all encompassing 30-minute session to open up the minds of nonprofits to consider their cybersecurity more seriously.

This session is to introduce them to ethical hacking (penetration testing), windows hardening and social engineering.

We will be sharing common threats, how to educate and keep staff aware, and a practical roadmap to establishing a secure fort.

Have you asked for IT help while walking through the hallways? Did that request go unfulfilled make you feel frustrated in pursuit of your mission. Well implementing a IT helpdesk system can change that. From a Help desk system you can get real time metrics on the technology issues happening in your organization. And this could be a great gateway to encourage your other operations teams such as human resources and facilities to make the move to more metric based adoption.

This is a case study about taking small and medium sized organizations into an IT helpdesk

system. Allow for metrics based decisions of

● Where to place IT offices in the agency,

● When to hire my IT staff

● When to reduce consultant relationships and bring more systems in house

● To see the warning signs of upcoming tech failures

● How to create a documented knowledge center without heavy lifting

Digital Inclusion

Sessions

Digital accessibility is more than just adding alternative text, relying on your developer to make the right decisions, or catering to just one disability or impairment. An Important part of creating accessible websites includes following a semantic structure and enforcing an intuitive heading hierarchy, both visually and programmatically.Join Michaela, Aten’s Senior Accessibility and QA Lead, as she leads a deep dive into implementing an accessible hierarchy throughout your site.Whether you are a developer, designer, or content creator, you will learn why heading hierarchy is important, tips for implementing, and how to accommodate for a component first approach.
Since The Great Resignation, organizations have been seeking more ways to improve their hiring process and select the best candidates for their open roles. One area of concern is the potential for bias in the hiring process, which can lead to unfair treatment of certain candidates and a less diverse workforce. This session will look at how technology, such as artificial intelligence (AI), can be utilized to remove bias from the hiring process and promote inclusive, equitable hiring practices and a fair go for everyone.The session will include the role of AI in hiring to eliminate bias, case study examples of AI-driven recruitment tools and their impact on the hiring process, challenges and limitations of using AI in hiring, and guidance on best practices for implementing these AI tools effectively.
Fundraising

Sessions

Are your supporters a bit of a commitment-phobe? Is a recurring monthly gift just a little too much for them in this economy? Never fear, allow us to introduce you to the autorenewal — which may be the perfect fit to acquire and retain donors who are wary about committing to giving monthly! In this session, you’ll hear from the Human Rights Campaign on how they successfully implemented an autorenewal program to help boost donor retention. You’ll walk away with knowledge on how to set up your very own autorenewal program and how autorenewal donors can fit into your overall direct response program.
As techies we are often tempted to stick to stats to tell the story of the population we are trying to support and the impact of our work - but the real story lies in individual human experiences. This presentation will demonstrate how to collect and use statistics to support storytelling but not dehumanize the story.

From “OK, Boomer” to avocado toast to TikTok dances, the differences in culture and lifestyle across generations have never been more apparent — and in the nonprofit world, those differences extend to giving preferences as well.

This session will discuss the traits of the various generations that make up current nonprofit audiences —including the Silent Generation, Baby Boomers, Generation X, Oregon Trail Millennials, Zillennials, and Generation Z— to create a persona for each. From there, we’ll explore organic and paid tactics to reach, engage, and convert each generation where they are, highlighting real-world nonprofit case studies along the way.

Leadership

Sessions

When investing in artificial intelligence, it can be challenging to find the most responsible path forward. What are the key risks that you should mitigate? How do you protect your core values and still enable your organization to benefit from AI?

An investment in AI governance makes these project-level questions much simpler to address. Governance refers to the set of processes and policies that allow your organization to actively understand and minimize its risk profile.

In this session, please join AEM Corporation's AI practice lead to discuss potential governance approaches for evaluating new AI projects, tracking their implementation, and reporting on key metrics. As there is no universal approach to AI governance, this session will cover several options and considerations around their potential adoption.

Constantly feel like you’re reacting when you’d rather be proactive? Recently realized that if your work is to have any strategic direction that…you’ll have to come up with it yourself?

Team meetings and one-on-ones with a manager are useful for operating effectively, no matter your job function. The opportunity to have a sounding board is useful at every level. Peers and mentors and communities of practice are great resources. But when it comes to setting your goals for the year, developing the roadmap, and evaluating progress, sometimes, there’s no one but you.

How can we make our strategic work a practice and create structure around it? Treat it like a meeting with a colleague, manager, or partner. In this session, I'll share different types of meetings translated to a team of one and how I have used the practice in different ways for different contexts, both as an employee and as an independent consultant. You’ll come away with a plan for the types of meetings you’d like to have and how you’d like to use them.

Wednesday3:00 pm–3:15 pm PT

Checking your email can wait. Take time for yourself during this break.

Wednesday3:15 pm–3:45 pm PT

Marketing/Communications

Sessions

Artificial intelligence tools are already being used by many organizations to brainstorm ideas, find efficiencies, and explore new ways of working. Of course, what’s generated is never perfect, needs to be checked/referenced, and sometimes falls short of what we had hoped, but what it can do with your existing content can both save you time and get your social media content to shine in ways you simply haven’t yet had the chance or resources to do yet.

This session will offer practical insights that you can apply directly to your nonprofit’s social media presence to enhance outputs, increase engagement, and drive impact. From exploring AI-powered marketing tools that extend your messaging while staying on brand, to utilizing copy to easily produce campaigns, we will walk you through the latest trends and developments in AI and social media. Tools with AI capabilities that we’ll explore include Jasper, Canva, Lumen5, and Sprout Social (to name a few).

Join us as we unpack how your organization can leverage the power of AI and social media to create more meaningful connections, foster community engagement, and provide you with the support you need to amplify your cause in the digital world.

Data visualization is like one of those unlikely couples. One partner is outgoing and a great storyteller. The other is introverted and sticks to the facts. To make great charts, maps, and graphs, you need to channel both partners in this odd couple: the artist and the analyst. In this session, I will offer up 10 key rules about composition that artists know and that analysts (and the rest of us) can apply when presenting data.

DKIM, DMARC, SPF...what?!? In this era of email saturated by spam and getting more complicated every day by artificial intelligence, how can nonprofits ensure that their email messages continue to reach audiences? In this session, we'll discuss the evolving challenges of email deliverability and provide concrete steps towards overcoming these challenges.

Creating viral video content is hard — but optimizing it across platforms doesn’t have to be. From TikTok to Reels to Threads, the pressure is on for teams to be everywhere all at once. How can the same video be optimized for different audiences, and how can we make multi-platform video production manageable for smaller digital teams? In this session, members of Human Rights Watch’s media team will discuss how they build and optimize content for individual social media platforms, using platform-specific requirements and user preferences to inform best practices. We’ll discuss the different rules for individual platforms, and we’ll share examples of how a cross-platform approach has led to heightened engagement and growth on HRW’s social media channels. Attendees will leave equipped with the tools to replicate this multi-platform approach within their own organizations.

Program

Sessions

You’re collecting data, but your practice feels inconsistent and at the whims of external requests from funders or board members. If you want the data that helps you better understand the needs of your community, better understand what’s working within your programs, and drives continuous learning and improvement, this session is for you. You’ll learn the 3-step approach that any nonprofit can follow to embed data use into your organization, and the 10 components that will help make sure you’re collecting the right data and with the resources available to you. You’ll also get to see what all of this looks like in practice through one organization’s data journey and how it transformed its data practice.
In this session, Filament Games Chief Partnerships Officer Jennifer Javornik will explore how Filament’s nonprofit client, iCivics, is making a large-scale impact on our democracy. Discover how iCivics is reshaping the way people learn about our government and making civics accessible at a massive scale through the power of play. Jennifer will share insights and examples that demonstrate the impact of iCivics in activating its demographic and fostering critical thinking. Through iCivics’ story, the audience will learn about the benefits of interactive, active learning through video games, and how nonprofits can harness game-based learning to advance their impact and mission.

As the post-pandemic workforce evolves, we’re on track to having fewer people in the workplace than in previous periods while the need the work nonprofits do has never been greater. And as technology plays a bigger role in our work, nonprofits of the future will need to be even more efficient and effective and do even more with fewer resources. Simply put: There will be more to do and fewer people to do it. The organizations that thrive will be the ones that are more efficient, effective, and impactful. This requires skillfully embracing new technology like artificial intelligence, cultivating a culture of continuous learning, and rethinking workflows that impact everything, including how we create work plans, onboard new staff, and curate institutional knowledge. Join us to learn how to future-proof your nonprofit with the latest practical apps, tools, and tactics that can help you and your organization work more effectively now and in the future!

IT

Sessions

Googling "cybersecurity awareness" or "cybersecurity program", yields pages of quality resources on the topic, but a closer look reveals a lot of strategic advice meant for a broad, typically for-profit audience. How do you take that high level information and apply it to a nonprofit with limited resources?In this talk, I'll share the steps we took at 501 Commons to build a cybersecurity awareness program. Beyond phishing email training, this talk offers specific examples of how we mapped a path to data security and compliance. Using a whole organization, action-learning model, we engaged all staff in role-aligned, hands-on projects that contributed to our data security, and raised cybersecurity awareness at all levels of the organization.Attendees of this talk will receive a planning guide that (a) summarizes the tactical steps discussed and (b) roadmaps how to apply the action-learning model within a small organization.
t is not a matter of if, but when fraudulent activity on donation forms will occur for a nonprofit organization. Nonprofits want donation forms to be frictionless as possible to maximize donations, but this also makes it easier for bad actors to impact your organization. They can test payments methods using fake identity and continually change their behavior to fall under the detection radar. From creating lots of bad data, to racking up thousands of dollars in decline or chargeback fees and claiming mis-keyed donations asking for partial refunds against payments that would never clear. There is no single solution that can be employed to address fraudulent activity. Multiple tactics are required both to prevent and address it when it occurs? Learn how multiple organizations are continually learning and evolving to protect themselves.

Join us for an engaging workshop that delves into the crucial topic of identifying and addressing racism, bias, and discrimination in CRM (constituent relationship management) software implementations. In this workshop, participants will explore the potential pitfalls and challenges that can arise in CRM systems, and learn strategies to ensure inclusivity and fairness throughout the implementation process. Through thought-provoking discussions, case studies, and interactive exercises, attendees will gain the knowledge and tools to create CRM solutions that promote diversity, equity, and inclusion.

This session would provide a brief introduction to a no-code tool (Coda, similar to Notion) that can be used to create trackers, project management tools, resource libraries and more. Solutions like Coda help create one source of truth, remove double- and triple-entering of data, and can dramatically speed up operations, all implementable without knowing a line of code and without an expensive custom solution.

The session would include:

- What is no-code

- Why this tool

- Example: turning 3 spreadsheets, a Trello board, and a Google Doc into a single Coda doc

- Other use cases

- How to get started

- Potential pain points and trade-offs of no-code to be aware of

Digital Inclusion

Sessions

The session will focus on inclusive design practices that involve people with disabilities in the design process from the start. The session will showcase how addressing accessibility concerns early in the design process can help avoid costly fixes later in the product life cycle.
Fundraising

Sessions

In 2020 and 2021, World Food Program USA’s digital fundraising program raised $25.39 million. Over the next two years, the marketing and development teams took small actions together to raise $59.55 million, focusing on ad targeting and content.

By shifting display and native ad targeting to focus on relevant news websites, from March 2022 to September 2023, we raised over $1 million compared to $9,000 the past 2 years combined.

In 2021, we stopped centering WFP and donors as the savior and focused stories on the communities we serve. Past content featured crying children with calls-to-action like “Save Her” to entice donors. Now, we portray children and adults as multi-faceted human beings to avoid perpetuating stereotypes.

We also made changes to our mobile donation page content to boost conversion rates from 4.11% to 4.71%. These tests focused on tone/length and mobile responsiveness, and generated $663,000 in incremental revenue this year.

Lastly, to improve donor cultivation, we changed our follow-up messaging to lessen the number of appeals, incorporating more cultivation emails and seeing a 23% increase in revenue.

With a simple idea and a bias toward action, anyone can effect big changes.

Approaching your strategic plan for fundraising revenue growth can be a daunting task when you consider all the elements crucial to your success: constituent research, donor segmentation, moves management, and staff management. If you are looking for ways to make this strategic planning process more manageable, join us for this session. In this session, you will learn how the Kennedy Center for the Performing Arts created their new KC Score application to improve their strategic planning process for segmentation, moves management, and prospect scoring, all of which grew fundraising revenue, created cross-department collaboration, and helped to improve staff morale.
Leadership

Sessions

Two analytics leaders from the YMCA will provide a first-hand account of the organization’s experience in in shifting from being data rich and information poor (DRIP) to developing actionable insights and information. During the session, we will walk participants through our journey sharing highlights, overcoming obstacles, and aha! moments. We will discuss: - Development and implementation of our data and insights strategies- Our approach for visualizations and reporting that expand understanding and support decision making- Engaging internal and external stakeholders- Experience in fostering a data-driven culture
Integrating inclusive practices into your projects will create better outcomes. We live in an ever-expanding and fast-moving world. Our projects must maintain pace and create space for inclusive and welcoming practices for staff, board, community members and other stakeholders to take ownership.In this 30-minute session, we will cover tactics, questions to consider, and tips to build a stronger, more inclusive, and welcoming project from the start. l'll discuss how to sustain engagement beyond simply checking off a box and how you can measure success through an inclusive and welcoming lens.
For today’s nonprofits to thrive they must be able to adapt and evolve quickly. To embrace digital transformation, it is important for leaders to embrace an automation mindset to unlock organizational efficiencies. Automating manual and tedious business processes are key but only if they avoid automating inequalities. Through practical examples and insightful discussions, attendees will discover the potential of automation to optimize workflows, allocate resources efficiently, and overall operational efficiency. Join us as we dive into the core concepts of an automation mindset, help you identify applicable areas for automation, and look at ways to prevent automation-induced inequalities.

Wednesday3:15 pm–4:15 pm PT

Show up for a chance to be a champion in the Table Tennis Tournament! Tournament space is limited and will fill up fast. Depending on how things play out, the tournament may continue after the reception ends.

You're also welcome to play table tennis and other games anytime the Arcade is open.

Wednesday3:45 pm–4:45 pm PT

FILLED Tap into your creative side at our paint party with local artist Daren Todd. Everyone is welcome, no matter your artistic experience. If you'd like to enjoy a non-alcoholic beverage while painting, pick it up from the reception and bring it to the paint area. Pre-registration for the paint party was required.

Daren Todd is a Portland-based artist and founder of Art Larger Than Me, a thriving creative firm focused on community engagement, teaching, and the creation of captivating public artworks, installations, and private commissions. Daren's unique artistic style blends abstract expressionism and graphic representation, resulting in cohesive and vibrant pieces, often on a larger scale. His work captures the essence of the communities and identities he resides in, consistently showcasing his inner monologue of experience and emotion.

Calling all NTEN online group organizers attending 24NTC in Portland. Let's gather to connect and be in community together!

Meet with other people in NTEN's Cleveland, Ohio tech club for casual conversation about the needs, experiences, and priorities of the city's nonprofit tech community. If you haven't yet joined this tech club, come to this meetup to learn about being part of the community (you don't need to be an NTEN member).

The group co-organizers will be there to welcome you and answer your questions.

Meet with other people in NTEN's Women in Nonprofit Tech online group for casual conversation and support. This meetup is open to women, gender non-conforming people, transgender women, nonbinary folks, and anyone who identifies as female in the nonprofit technology sector. If you haven't yet joined this online group, come to this meetup to learn about being part of the community (you don't need to be an NTEN member).

The group co-organizers will be there to welcome you and answer your questions.

To join, visit the Women in Nonprofit Tech online group and click the Ask to Join button in the upper right corner.

Take time to enjoy live music as we close out our first day, featuring performances by pop act WRNG HAUS and singer-songwriter Renée Muzquiz.

Wednesday3:45 pm–5:30 pm PT

Join us for light appetizers and non-alcoholic beverages in the Arcade. Visit exhibit booths, catch the spotlight presentation, help out in the Volunteer Village, unwind in the lounges, or have fun in the game area. Check out the menu.

Wednesday4:15 pm–4:45 pm PT

Join us for a demo session on AI capabilities that are integrated within Microsoft Cloud solutions to enhance your nonprofit’s productivity and innovation. We will cover how nonprofits can accelerate mission outcomes with Microsoft Copilot which is embedded across Microsoft Cloud experiences. This is followed by a demonstration from one of our partners, FORWARD on the future of nonprofit case management. Discover how our innovative AI-powered FORWARD Sync platform empowers case workers to deliver personalized, effective support to clients through a seamless blend of technology and compassion.

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