Digital engagement specifically focused on fundraising is a rapidly changing landscape. In this advanced course, learn how to build a strong foundational strategy and focus on how to connect, communicate, and cultivate donor relationships through digital marketing to achieve greater success.

Learn how to evaluate your data collection from design to analyze, identify and assess your KPIs, and develop a dashboard and data collection plan in this advanced course.

Have you ever received a pile of raw survey data, only to scratch your head at how to turn it into the 5-minute visual presentation your board demands? This software-agnostic course will help you focus on what actually matters in a set of data—and then turn interesting features of that data into clear, compelling visualizations that require little explanation.

Get the tools and skills you need to identify and analyze implicit assumptions made in your own work. You’ll be able to evaluate your organization’s status on diversity and inclusion, and learn how to create a customized action plan moving forward, including driving decision-making through data analysis, addressing bias, creating a safe workplace, diversifying outreach and hiring practices, and developing a code of conduct.

In this course, we’ll explore all parts of content strategy, including where you can optimize and expand your current content strategy (even if it’s from scratch), how to use different types of content to meet organizational goals, tracking and analytics, new tools and channels you can leverage, and how to extend the life your content to reach a variety of online audiences.

Your brand is your identity and your story. Many people view brand as just the external, visual appearance, but it is much more than that. This session will detail the importance of brand, how to apply the “why” of your organization to your brand and making the best visual and strategic decisions for your brand.