Becoming a digital-first organization offers the chance to make a bigger impact on your most valuable resource—your supporters—and almost always leads to higher ROI. But it’s challenging to make the transformation to digital-first without breaking the old models of how nonprofits are organized: who sits where, does what, and reports to whom.

You’ve got the basics of Google Analytics down—now learn advanced features like segmenting, goals, and campaigns to get the most from your website’s data.

When it comes to complex technology projects, nonprofits often have limited capacity to effectively plan, implement, and evaluate projects. Learn how you can overcome obstacles and successfully take on complete complex projects. This course will help you ask the hard question that is critical to any project’s success: What problem are you solving?

It is easy to get caught up in new technologies and chasing the latest trend only to lose track of the bigger picture. In this advanced course, learn how to build a strong foundational strategy and focus on how to connect, communicate, and cultivate donor relationships through digital marketing to achieve greater success.