What’s in store for 2014 for nonprofits? Kimbia’s Miriam Kagan writes that 2014 will bring a mix of old new.
Their top 5 predictions for nonprofits in 2014 are:
- 1) CRM maturation-we’ve got it, now how do we use it?
- Many nonprofits are finally getting to the point of being able to say “OK, we’ve made it through the tech deployment, now we get to use it.” There is a lot of opportunity to learn from organizations that have successfully deployed their CRMs. It’s important to remember that there isn’t a one size fits all solution to using CRMs, so what it means to be successful needs to be reevaluated continuously.
- 2) Adventures in big data hiring.
- The majority of our industry will spend 2014 getting used to the idea of having so much data access and answering the all-important question of “what really matters?” Nonprofits should start looking at data analysis as a facet of their hiring requirements. It’s not enough to just be able to bring data together, but to know it’s telling you once you do.
- 3) Moving beyond “mobile” to a responsive experience.
- Mobile devices are increasingly used to do the same things desktops have been. Responsive design is becoming more important; not simply designing for mobile platforms but designing pages that will display in an easy-to-read way regardless of whether they’re viewed on a computer, tablet, or mobile phone.
- 4) The growing pains of crowdfunding
- Many nonprofits are developing creative peer-to-peer campaigns the energize and engage supporters who may not have traditionally given to an organization. This is not surprising given the general trends in consumer behavior of consumers increasingly demanding to be more fully in the driver’s seat of when and how they engaged with brands.
- 5) Beyond borders fundraising.
- As domestic affiliates become more aligned, nonprofits will look across their borders to continue to learn from successes around the world (and failures), and when necessary provide a more unified brand.
For a deeper look at these trends, check out Kimbia’s 5 Predictions for the Nonprofit Sector in 2014.