Social Media Superpower: Tapping Creativity to Mobilize your Community #14NTCsuper

headshot_michael_wilson.jpgheadshot_avi_kaplin.jpgheadshot_emily_schwartz.jpgMichael Wilson, CEO, Small World Labs; Avi Kaplan, Director of Online Strategy, Rad Campaign; Emily Schwartz, Organizing Director, Nation Builder

Are you a time-strapped nonprofit looking for creative strategies and tools to mobilize your supporters and community?  If so, we’ve got the session for you.

social-media-tree-pencil-350.jpgNonprofits, advocacy organizations, and campaigns have an endless number of channels to engage their communities, spread their message, and ultimately drive action. Nonprofit websites, email, direct mail, social media, SMS, and video have all matured. Best practices emerge as nonprofits learn and adapt through experimentation and smart companies are constantly improving the available tools and developing new ones.

So… what do you do?

For time-strapped nonprofits, having so many new apps, tools, and communication channels available can be overwhelming and make engagement feel like a chore. Your board is asking why you don’t have your own online community and why you’re not using Vine, Reddit, Instagram, and Pinterest.

How do you succeed in this changing ecosystem?

What does your community expect?

What separates the heroes from the zeroes?

It comes down to creativity. Industry experts, Michael Wilson (CEO of Small World Labs), Avi Kaplan (Senior Strategist at Rad Campaign), and Emily Schwartz (Organizing Director at NationalBuilder) will help you make sense of this landscape and provide you with the roadmap on what you should do next.

Attendees will walk away with:

  1. Insight into how fostering and encouraging creativity can grow your community
  2. Creative strategies for using different communication channels to inspire action
  3. Strategies for measuring results on multiple channels and optimizing what works
  4. Examples of what early adopter nonprofits are doing and achieving

We are excited to share what we have learned over the years with you.

If you have any questions beforehand, or topics that you’d like us to make sure we cover, let us know in the comments below or email me at mwilson[AT]

See you in Washington!

Michael Wilson, Avi Kaplan, Emily Schwartz
Michael Wilson founded Small World Labs with the goal of providing organizations with the collaborative technology and solutions necessary to better connect with and empower their constituents, in a manner similar to which Michael saw early Internet technologies empower his deaf parents and connect them with the outside world. Prior to Small World Labs, Michael was the director of product management at Coremetrics, a management consultant at R.B. Webber & Company in Silicon Valley, and built return on investment models as an independent consultant. Michael has a BA in economics from Yale University and completed studies in international economics at Oxford University. Avi Kaplan is the Director of Online Strategy at Rad Campaign where he works with clients, such as Bend the Arc, Union of Concerned Scientists, Reboot, Change to Win, and more to implement the latest social media best practices and develop creative online campaigns. Before joining Rad Campaign he was the Director of Communications and Special Projects at Epic Change where he co-founded Epic Thanks, TweetsGiving, a global celebration of gratitude and giving. He's interested in social fundraising, nonprofit professional development, cloud computing, and mobile app design. Avi has a BA in History from Harvard University. Emily Schwartz is an Organizing Director at NationBuilder. Emily got hooked on the political world as an undergraduate political science major at the University of San Diego. Her political repertoire includes stints at the US Senate Finance Committee, the 2008 Obama Campaign, and the US Consumer Product Safety Commission. Emily came to NationBuilder from the World Trade Organization in Geneva, Switzerland. She earned a Master's of Science from the London School of Economics majoring in political economics