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If you thought something looked a little different on NTEN’s websites today, you’re right! We’ve got a new logo and we are happy to have it out in the world. Here’s your inside scoop on what’s new and what isn’t changing.
First, the name.
We’re NTEN! We have been and we will keep being NTEN. What’s new? Well, we’re embracing further the name that you, our community, have always used to describe us. Once upon a time, we used some variants of a full name but no more. Why? Well, those extra words don’t actually do all that much work to explain the awesomeness that is the NTEN community nor do they demonstrate the programs NTEN offers. So, we are just going to stick with what works: NTEN.
We also wanted to turn our three strategic pillars into the public tagline. Connect, learn, and change have been used to delineate our programs and strategies internally for years and it felt like the right time to put them front and center with our name.
Now, for the logo!
There was a lot we wanted to change even though the new look may not “feel” all that different. First, we didn’t want one letter of the name to be pulled out or separated from the others – the old logo had a circle around the first N (the “nonprofit” N so to speak) and that didn’t feel aligned with our work or our community where the nonprofit side of things isn’t less or more important than the technology side.
We also wanted something that was friendly, welcoming, and open – like this community – while also being clear, honest, and straightforward – like our communications and programs. This new logo is a more friendly lowercase, and has round edges and true corners, with just enough open space to hold all of us.
For those really interested, our process took about a year. We had the benefit of some pro bono consulting from Farra Trompeter of Big Duck (who is on our board) and you can get some resources if you are thinking about doing branding work by checking out the collaborative notes from the 18NTC branding session Farra led. We actually started by updating our mission and vision statements last year. We didn’t change the direction of NTEN’s work but updated those foundational statements to match the language and values we use today.
The branding work started with developing a positioning statement and personality words. From there, we worked on the name and tagline, realizing it was time to drop the full words and integrate our tagline prominently into the logo. And then we were ready to start working with a designer – Melissa Delzio – to find a new look and feel. And the final touches were applied by our new Graphic Designer, Sonya Min.
We hope you like it! And if you’re coming to the 2019 Nonprofit Technology Conference in March you’ll be among the first to get NTEN goodies with the new logo.