New Fundraising Study Provides Insights on Effective Technology Use


There’s no shortage of technology options available to nonprofits today for fundraising. The wide variety of choices out there can be daunting, with so many questions to ask: What’s the best management software platform? Which web communication channels are the most effective? What’s the benefit of supporting new means and methods of payment acceptance?

Here at NTEN, we receive a lot of questions about the the different uses of technology for fundraising. A tried and true way to start: talk to your peers in the nonprofit sector, and learn from their experiences!

The newly published 2014 Fundraising Technology Trends Study draws on the experiences of 142 fundraising organizations with technology to answer these questions. The study was authored by software matching service Find Accounting Software and co-sponsored by the Association of Fundraising Professionals, as well as nonprofit software providers Cougar Mountain, and Araize.

Here are some of the key findings from the study:

  • Revenue growth is not assured. 47% of nonprofits generated the same or less revenue in 2013 compared to 2012.
  • Fundraisers believe in technology, but often lack it. 4 out of 5 fundraisers feel that better technology leads to fundraising success. But only 1 in 3 say they currently have the tools they need to be effective.
  • Leveraging the web matters. Nonprofits who accept online donations are 24% more likely to have increased fundraising revenue last year. Tactics such as blogging and sharing video content increase the effectiveness further.
  • Diversification is key. Using a greater variety of software, channels, and payment methods correlates strongly with fundraising success. The most successful fundraisers used 3x as many web communication methods on average.
  • There is an emulatable technology profile of a successful fundraiser. 83% of the fundraisers who achieved it describe their fundraising as either “effective” or “very effective.”

For access to study statistics, charts, raw data, and the video report, check out the “2014 Fundraising Technology Trend Study” here.

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