We all want to make a difference and even the most expert nonprofiteer can always use guidance. Luckily NTEN members never cease to contribute their wealth of knowledge to the nonprofit tech community. This week’s roundup gives you the latest in news, tips, events, and insights to help you in your social change efforts.
Many of us were sad to hear the recent announcement that Google Reader would be discontinued after July 1st. The news brought a huge uproar from unhappy users and prompted a Change.org petition with over 130,000 signatures and counting. Idealware expressed their disappointment and points to some alternatives to Google Reader to consider. However, Beth Kanter points out that when a free tool shuts down, it can be an opportunity to reflect and refocus on your reading and listening practices rather than just the tools you use.
Looking for those right words to inspire people to act? Nancy Schwartz is offering a free nonprofit marketing webinar designed to go beyond words to craft each element of your message for the greatest impact. How you deliver your message on your website is crucial too. Katya Anderson points out that a mobile-friendly website is key to keeping mobile visitors to your site. She provides 8 Tips for a Mobile-Friendly Nonprofit Website for small changes you can make to optimize your site for the mobile web. And on the subject of mobile, you may have heard the term “responsive design” being thrown about. PICnet explains what responsive design is all about and why it’s becoming increasingly important when it comes to reaching the growing number of users accessing the web via mobile devices.
If you only think of innovation as being part of the tech world, think again. Groupon Grassroots finds the same pioneering spirit in tech to be alive and well in philanthropy. They share their takeaways from SXSW and reflect on the ties between the evolution of tech with causes. Video cause marketing is one way nonprofits are embracing tech for change. The annual DoGooder Awards from See3 Media seek to recognize and reward creative, impactful, caused-focus videos. There’s still time to submit your video and showcase your work!
Change can be a challenge for any organization. Donor Perfect reports on the 8 Steps to Help You Make a Difference to make the process of change go as smoothly and effectively as possible. If you’re feeling stuck in your efforts, Sea Change Strategies offers tips for Doing the Unstuck to help you out of the rut. Doing the Unstuck Part 2 addresses smart ways collaboration can be full of rewards, not conflict.
While you’re out changing the world, if you get a little discouraged, don’t worry about it. As Wildlife Promise reminds us, even penguins get frustrated sometimes.
Anything we missed? Let us know in the comments.