March 30, 2017

Advanced Social Media Workbooks for Nonprofits

Sponsored By
Public Interest Registry

Gone are the days when just having a Facebook page and a content strategy are enough for your nonprofit to find success through social media. The future – nay, the present – is strategic, with smart social goals integrated with your entire digital strategy and connected with your mission.

NTEN: The Nonprofit Technology Network, in collaboration with social media expert Debra Askanase, developed a series of workbooks to help you build an advanced, integrated and sophisticated social media program that will help your nonprofit be efficient and effective in your social media channels.

The first, Framing Advanced Social Media Engagement, will help you map and develop your organizational communication frameworks, social media communication SMART goals, and guide you to develop conversations that matter to your constituents.

In the second workbook, Advanced Social Media Strategy, we help connect your SMART goals with social media key objectives and social practice, guide you through the research process, and set some achievable goals for your program.

The final workbook, Advanced Social Media Practice, covers learning from data, how to extend your social media networks, and how to work most efficiently.

Thank you to our sponsor, the Public Interest Registry, for supporting the production of these workbooks. By entering your name and email, you’re opting in to NTEN alerts. You can unsubscribe at any time.




Advanced Social Media Strategy

Advanced Social Media Strategy
Lyndal Cairns
Lyndal Cairns is committed to building stronger nonprofits as though our very existence depends on them. Because it does. After a decade as a newspaper and online journalist, she devoted her career to marketing for social good organizations working for sustainability, public health, education and technology. Among her proudest moments was receiving the 2015 NTEN Award for services to the nonprofit tech sector; and watching billboard ads for the Queensland AIDS Council being reinstated after a million-strong social media campaign against the homophobic decision to remove them. She and her team are currently working on a membership growth strategy for NTEN, as well as rebranding efforts. When not working, Lyndal can usually be found making mixtapes or digging in her garden.