How To Build Your Mobile List: Add a Mobile Field to Your Web Forms

If you have an existing outreach campaign, you probably already have what’s called “web forms.” These are the forms on your website where you ask people to enter their name, email address, zip code, and maybe some other information. Why exactly they’re entering these details could be for any number of reasons. Maybe you’re asking them to sign up for email alerts. Maybe you want them to register to volunteer. Maybe they’re just joining your site as new members. Or maybe they’re signing up for a click-to-call campaign.

One great way to build your list is to add a mobile “field” or “check box” to your web forms. Turn a one-time action into ongoing engagement. Just put a place for users to enter their mobile phone number and agree that they want to sign up for mobile alerts. That way, when someone signs up to be a part of your campaign, or registers to join your website, they have the option to also join your mobile list.

If you’re using a CRM, like Convio Luminate, SalesForce, Blue State Digital or Salsa you can easily add a “Mobile” field to your existing forms. With the Mobile Commons integration, we’re already talking directly to your CRM. That way, you can give people the option to seamlessly opt-in to all of your different types of outreach at once!

Check out a few sample forms from below, from Reform Immigration 4 America and the AARP.


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Stephen Fishbach writes marketing, communications, and press materials for Mobile Commons. He also heads up the Mobile Commons blog. Before joining Mobile Commons, Stephen worked as Director of Strategy at, where he developed media campaigns for Lions Gate Films, After Dark Films, Epic Records, and more. Stephen has a BA in English from Yale University. In 2009, he was runner-up on the 18th season of CBS’s Survivor.

Stephen Fishbach
Word Nerd
Mobile Commons