August 14, 2014

Case study update: NTEN’s site relaunch

It’s summer here in the States, but we aren’t taking any vacations from our website relaunch project! We’ve been working away at this for a few months now and figured it was about time to send you a postcard.

Here’s a quick status update from our content team—inspired by the three daily scrum standup questions used in Agile development—about how things have been going and what’s next.

Progress made over the past six weeks:

  • Card sorting exercise at staff retreat. It was good for everyone to do this exercise in order to see and analyze the results, but also to refine the list of cards and approach when opening the exercise to the general community.
  • Community card sorting exercise. We are wrapping up the community card sorting exercise in August and will use the results to refine and inform the new information architecture of the site.
  • Content audit: We have started a content audit and have begun to feel overwhelmed by the amount of content currently available on the site. Not coincidentally, we have discovered a need for a content expiration strategy.
  • Dreamt: It’s not all a tired slog – we’ve been dreaming up some great features! Our IT Director Karl says he’s most excited about “a streamlined profile creation and management process, clear engagement paths for site visitors, and a consistent and mobile friendly feel across our entire web presence.”
  • Built our team: We hired a content strategist, Gwydion Suilebhan, to help us work through our many, many issues. And Philip Krayna, our long-time partner in design, will be aided in the graphic redesign by the brilliant design minds at Cornershop Creative. We’re very excited to have their help!

What we plan to do by mid-September:

  • Finish content audit and have our plan for archiving/migrating
  • Send our proposed site architecture to designers for use in wireframing/usability validation

Possible roadblocks:

  • With over 8,000 pieces of content, the biggest challenge we’re staring down right now is how to manage that content audit.

While this has been happening, our community feedback team has invested lots of time in surveys and interviews. We’ll have an update from them soon. In the meantime, thank you to everyone who responded to our RFP and participated in the card sorting exercise and survey. We can’t wait to launch this and appreciate your interest in this process. Happy August!

Interest Categories: Websites
Tags: Content, NTEN, website redesign