April 24, 2014

Are you ready for your high-impact fundraising campaign?

Fundraisers, are you ready for your annual campaign? December might seem far away, but now is the perfect time of the year to get started with planning (if you haven’t already!).

Need some inspiration? I came across a really informative guest blog post by Charles Whelan, president and founder of The Whelan Group,which appeared on the Foundation Center’s Philanthropy Front and Center-New York blog. He wrote:

“If there is a fundraising campaign in your organization’s future, you may be thinking about taking a few steps to get your staff and stakeholders ready.  You already know you need to get your board behind the campaign plan, and, we hope, recruit an enthusiastic campaign committee. What you may not realize is that the campaign preparation process presents an unmissable chance to improve your fundraising fundamentals: stakeholder engagement, donor awareness, and voluntary leadership.”

Whelan also discussed the three major areas of readiness you should consider before you launch a new fundraising campaign: institutional planning, voluntary leadership, and prospect management.  You can read the full blog post here.

The Foundation Center is also launching a 3-part webinar series on May 8, 15, and 22, Get Ready for Your High-Impact Fundraising Campaign, which discusses these three major areas. It will also look at:

  • How to use institutional planning to engage major donors and other stakeholders
  • The qualities that make a strong campaign board, and how to ensure your board has them
  • How to identify and add constituencies to your database intentionally

NTEN Members are eligible to receive $50 off the registration rate for the full bundle. Use the promo code: NTEN50 when you check out. 

Below is more information from the Foundation Center about their webinar series, which will take place from 2:00pm to 3:30pm ET on May 8, 15 and 22:

Hope to see you there!

Tags: Fundraising