Fundraisers, are you ready for your annual campaign? December might seem far away, but now is the perfect time of the year to get started with planning (if you haven’t already!).
Need some inspiration? I came across a really informative guest blog post by Charles Whelan, president and founder of The Whelan Group,which appeared on the Foundation Center’s Philanthropy Front and Center-New York blog. He wrote:
“If there is a fundraising campaign in your organization’s future, you may be thinking about taking a few steps to get your staff and stakeholders ready. You already know you need to get your board behind the campaign plan, and, we hope, recruit an enthusiastic campaign committee. What you may not realize is that the campaign preparation process presents an unmissable chance to improve your fundraising fundamentals: stakeholder engagement, donor awareness, and voluntary leadership.”
Whelan also discussed the three major areas of readiness you should consider before you launch a new fundraising campaign: institutional planning, voluntary leadership, and prospect management. You can read the full blog post here.
The Foundation Center is also launching a 3-part webinar series on May 8, 15, and 22, Get Ready for Your High-Impact Fundraising Campaign, which discusses these three major areas. It will also look at:
- How to use institutional planning to engage major donors and other stakeholders
- The qualities that make a strong campaign board, and how to ensure your board has them
- How to identify and add constituencies to your database intentionally
NTEN Members are eligible to receive $50 off the registration rate for the full bundle. Use the promo code: NTEN50 when you check out.
Below is more information from the Foundation Center about their webinar series, which will take place from 2:00pm to 3:30pm ET on May 8, 15 and 22:
- Institutional Planning: Setting Priorities for Your Fundraising Campaign,May 8
After a discussion of the role that institutional planning plays in helping you determine the scope of your funding needs, this webinar will explore how those funding needs will help you set priorities for the campaign.
- Voluntary Leadership: The Essential Role of the Board and Campaign Volunteers, May 15
This webinar will discuss the critical role of the board in oversight, authorization, and, ultimately, providing effective leadership for your campaign. It will focus on the board’s involvement in identifying, recruiting, and delegating responsibility to the campaign’s voluntary leadership.
- Campaign Prospecting: Re-imagining the Way You Identify and Manage Your Major Gift Prospects,May 22
In this discussion of the challenges you face in assembling a sufficient number of major gift prospects to support your campaign, this webinar will explore two pathways to pinpoint the individuals and institutions that have sufficient capability to justify your campaign goal.
Hope to see you there!