People recognize patterns – that’s a fact. Our key to understand new things is to filter them through already assimilated knowledge. So think a bit about what you do when you want to learn about a new cause, campaign or organization. You open your browser type in the name and hit search. Where do you land? Well, most probably on the organization’s website or on a social page.
This should be one of the reasons your nonprofit organization’s website should be a key element in each of your strategies. But that’s only one perspective involving mainly acquisition of new donors and supporters. Dig a bit deeper and you’ll see the wonders you can also do in retention when you focus on your website.
The truth is that no matter how hard we try, we cannot survive without the aid of the community that surrounds us. Donations, volunteers, and message lift are all achievable through your community of stakeholders – the people who have an interest for your nonprofit or cause.
Take only one look at the 2013 eNonprofit Benchmarks Study and you’ll be convinced that things are heading for the online era. So are you prepared with a solid online community that is able to support your efforts and help you grow?
Break the ice and start by having people inside your team who are able to keep the pace with the development of new technologies. Take care of your appearance, inspire yourself from the success of others, and adapt everything to fit your own organizational culture and brand. There are many examples of great websites, but let’s take a step further and take a look from outside the box at what other functionality your website can have to support your community.
Keep your visitors inside a circle
Think of your online presence like a spider web, all your social accounts, press releases, interviews, articles, videos, all should be connected to your website. Placing a url on your messages is a simple action with tremendous benefits. These links create a perfect network between all of your external messages, keep your visitors close to your website. and raise the odds of converting a visitor into a supporter of your cause – or maybe even into a donor.
Tell your stories
Use your blog to engage with your community, it is an essential part from a powerful communication strategy. Have a clear spot on your main webpage where you showcase its existence. Promote it on social media and let your stories catch life in the eyes of your readers. To keep your community closer, you can adopt several approaches. Try sharing updates and stories from behind the scenes of your work, and add photos and let your readers visualize your story. But also mark yourself as an expert and write informative articles to inspire others. It is a great space to harvest the power of content and to engage with others.
Learn how you’re being perceived
Do you know how simple it is to embed a poll on your website? There are dedicated tools you can use to easily create polls and surveys if you do not have the skill or the people to build them. Short, simple and appealing, they can provide you a window to see relevant insights. Moreover, think of all the data you will gain to build infographics, of the articles to present the results and social media posts to share. Brand all these materials and build your image, grow your reach and strengthen your identity.
Engagement needs to be nurtured and you need to focus your attention in this direction if you want to have some results. And your website is a good place to start looking to interact with your community.
About the Author:
Laura Iancu’s dedication to volunteerism has crossed borders, she has expertise in managing social and educational projects and always on a chase for new projects. Also, you can find her trying to bring nonprofits all around the world closer to technology through123ContactForm, an online form and survey builder which you can try for free today.