January 8, 2014
Google welcomed another animal to digital stardom last fall when it released Hummingbird, its latest algorithm. News of the update induced panic across the business world as many recalled the effects of previous updates, namely Panda and Penguin, which redefined the rules of online marketing.
The good news is that Hummingbird should be harmless for most nonprofits, but the update that rolled out four days earlier will not be. This is a brief overview of Hummingbird and why "(not provided)" is the real concern for online marketers.