Program & Service Delivery

The Multi-Generational Appeal of Gamification in Online Communities

November 16, 2012
Gamification is employed by multiple websites across a variety of industries – LinkedIn, Merriam-Webster, FundingWorks, and Marketo marketing automation software – to name a few. Many industries are adopting gamification as a way to keep people involved and drive participation. Deloitte named gamification as one of its top tech trends for 2012.

The 2012 State of Volunteer Recruitment Address

November 5, 2012
We love volunteer recruitment at VolunteerMatch. I suppose it might be a weird thing to love, but it’s just kind of our thing. And we also love working with experts and members of our own community to help nonprofits do it better. So as we approach the second half of 2012, we figure it’s time to share some of the great trends we’re seeing this year that are shaping the future of volunteer recruitment.

Measuring Social (Media’s) Impact and Reaching the Policy Makers that Matter

October 17, 2012
No matter what anyone tells you, it's almost impossible to measure the success of your social media campaigns by using only one measurement tool: accurate reporting relies on a suite of analytics tools (most of which are available for free) and a fair share of thoughtful analysis. To truly determine if you're using social media to reach the right people, you're going to have to take a deep look into how your target audience behaves.

Learn From Each Other, Not Just the Data

September 19, 2012

A simple rule of thumb is that you should spend more time learning from your data than gathering it. When you get your data, make sure you understand why things happen. This doesn't mean that you need to prove causality, most of the time a simple correlation will do. The important thing is that you think through the results, analyze them for insights and learning, and, most of all, look for failures

Make sure you educate through examples. Show how adding a data-informed approach to your social media or other media or programs can avoid ineffective campaigns and increase audience satisfaction.

How-to: Leverage Volunteer Data

September 7, 2012
When it comes to obtaining, storing, and using data, volunteer situations are just like any other: the more data you collect, the better off your program will be. Having accurate and meaningful data will give insight into your volunteer base and help you pinpoint demographics to target when launching a new volunteer recruitment campaign. Of course, once you know what makes your volunteers "tick", you'll also be able to serve them better, and, in turn, they will be able to better serve your organization and its mission. Happy volunteers are also important to your organization's public relations -- volunteers who speak highly of their experience are sure to bring in other volunteers and possibly even donors.

Online Surveys – Tips and Tools

August 16, 2012
Online surveys are a great way to gather information from and gain insight on your members. So if you’re preparing for summer planning sessions and want member feedback on priorities, programs or issues, an online survey might be the answer.

What Are We Accomplishing and How Do We Know?

June 5, 2012
"What does your organization do?" That is a question most nonprofit folks can answer pretty easily. We have our elevator pitches ready to go. "What is your organization accomplishing?" Now that's a different question, one that's not as simple to answer for most of us. It's also one that is increasingly being asked by potential donors big and small.

What is the Value of the Cloud for CSOs in the Developing World?

May 17, 2012
There has been a lot of talk lately about the benefits of Cloud computing to the nonprofit sector, but many CSOs in the developing world are unaware of how important this technology is quickly becoming. This is in part because developing countries face additional constraints which limit its adoption, though the benefits that can be derived from its use are somewhat unparalleled. CSOs in developing countries may arguably not be as worried about security and privacy, (though this too is by no means of little importance!) because infrastructure problems like lack of a reliable electricity supply, limited internet access and slow broadband are issues they must still overcome if they want to adopt many ICT services and truly take advantage of services like the Cloud.