Digital Communications & Marketing

All I needed to know to work in nonprofit web, I learned from blogging

November 16, 2017
Blogging, for me, started out as a hobby and as a way to vent and express my thoughts about issues I felt strongly about. Along the way, I learned some valuable skills and got a good, basic background to get my foot in the door for web work. I’ve used skills and insights I learned from blogging pretty much day-to-day in my jobs the past fourteen years.

7 ways to make your first #GivingTuesday a fundraising success

November 15, 2017
For organizations that have never participated in Giving Tuesday before, it can feel overwhelming. These seven tips will help you meet your fundraising goals and engage new supporters.

Creating inclusive user experiences

October 25, 2017
It is easy to assume that the consumers of our website or app are just like us: they have sight and hearing intact, they have keyboard and mouse input, they have reliably fast internet connection. But this is not always the case, which is further underscored by the lack of access due to socioeconomic issues, and particularly so when people with disabilities face obstacles using the web.
close-up on hands of someone painting, with multiple colors of paint all over his hands and the table and paintbrushes in one hand

Why your organization needs a rebrand

October 23, 2017
It is hard to get attention in an oversaturated market where everyone is competing for the same funding and using the same platforms (social media, website, email, print). Your nonprofit's brand needs to be unique and professional to help you stand out amongst the noise.
Lego-figurine construction people work on a blue Lego structure with the Facebook "f" built in

Is it time to clean up your Facebook?

October 19, 2017
Does your organization need a quick Facebook cleanup? These steps will consolidate any stray profiles, pages and groups without losing any of your audience or content.
Many pedestrians crossing a street

What to know before advertising on LinkedIn

September 25, 2017
Social media advertising has become one of the biggest revenue generators and online traffic drivers in marketing. But LinkedIn advertising is quite different than using Facebook or Twitter, from the interface down to targeting. Here are a few things we’ve learned while running advertising tests on LinkedIn.
The NTEN Stories app helps you take a really great video.

Share your nonprofit tech story

September 1, 2017
Share your nonprofit techie story with the world! The NTEN Stories video app makes it really easy for you to share your experiences and learn from others in this amazing community.
3 colorful hot air balloons in the sky, one featuring the New Mexico state flag

Burqueños and beyond

July 31, 2017
This September, we are partnering with the Center for Nonprofit Excellence to host two days of learning, sharing, and dreaming big about digital campaigns and digital access. I chatted with Amanda Douglas, the Communications Manager at CNPE, recently about the Roundup. Check out what she is looking forward to and how you can learn with her in Albuquerque, this September.

9 lessons learned doing social media during a mass mobilization

July 26, 2017
Mass mobilizations have grown so much more powerful through social amplification. The stories are all around—you just need a few people to collect them, the desire to raise all voices (not just your own), a clear game plan, and a hub to manage it all.

Make a tastier communications cake: A recipe for multichannel marketing

July 17, 2017
Digital marketing strategies come in all shapes and sizes. Even if you don't have a fully baked strategy, you probably have all the ingredients you need. So let's mix it up!