Digital Communications & Marketing

Lego-figurine construction people work on a blue Lego structure with the Facebook "f" built in

Is it time to clean up your Facebook?

October 19, 2017
Does your organization need a quick Facebook cleanup? These steps will consolidate any stray profiles, pages and groups without losing any of your audience or content.
Many pedestrians crossing a street

What to know before advertising on LinkedIn

September 25, 2017
Social media advertising has become one of the biggest revenue generators and online traffic drivers in marketing. But LinkedIn advertising is quite different than using Facebook or Twitter, from the interface down to targeting. Here are a few things we’ve learned while running advertising tests on LinkedIn.
The NTEN Stories app helps you take a really great video.

Share your nonprofit tech story

September 1, 2017
Share your nonprofit techie story with the world! The NTEN Stories video app makes it really easy for you to share your experiences and learn from others in this amazing community.
3 colorful hot air balloons in the sky, one featuring the New Mexico state flag

Burqueños and beyond

July 31, 2017
This September, we are partnering with the Center for Nonprofit Excellence to host two days of learning, sharing, and dreaming big about digital campaigns and digital access. I chatted with Amanda Douglas, the Communications Manager at CNPE, recently about the Roundup. Check out what she is looking forward to and how you can learn with her in Albuquerque, this September.

9 lessons learned doing social media during a mass mobilization

July 26, 2017
Mass mobilizations have grown so much more powerful through social amplification. The stories are all around—you just need a few people to collect them, the desire to raise all voices (not just your own), a clear game plan, and a hub to manage it all.

Make a tastier communications cake: A recipe for multichannel marketing

July 17, 2017
Digital marketing strategies come in all shapes and sizes. Even if you don't have a fully baked strategy, you probably have all the ingredients you need. So let's mix it up!
Close-up photo of lines of HTML code

How I learned to code (and you should too)

July 3, 2017
Way back in the late 1990s, I learned HTML on a whim. I had no idea the effect it would have on my career, and how it would eventually change my life.
an array of mobile devices with computer code overlay

Why you should care about bots if you care about social justice

June 14, 2017
There is a huge opportunity for organizations and activists to use automation in constructive ways that further social justice causes, but doing so is not without risk. What follows is a set of questions aimed at helping advocates better understand the challenges and risks that bots and automated activism present.
Photo of large letters leaning against a weathered brick wall, spelling out "SEARCH"

Technical SEO Glossary

June 8, 2017
How do you drive more people to your website and get them engaging with your nonprofit's programs and content? There are many factors in search engine optimization (SEO), and understanding the technical side is crucial to get the impact you need. Here is a technical SEO glossary of 7 high-priority factors so you can make important changes, even if you don't have technical knowledge.
Two men talking at the 2017 Nonprofit Technology Conference.

Your digital strategy is not optional

May 1, 2017
Your organization’s website is at the crux of how people relate to your organization and its work. When something is wrong, it hurts your ability to attract, engage, and convert the people you need.