Digital Communications & Marketing

Make a tastier communications cake: A recipe for multichannel marketing

July 17, 2017
Digital marketing strategies come in all shapes and sizes. Even if you don't have a fully baked strategy, you probably have all the ingredients you need. So let's mix it up!
Close-up photo of lines of HTML code

How I learned to code (and you should too)

July 3, 2017
Way back in the late 1990s, I learned HTML on a whim. I had no idea the effect it would have on my career, and how it would eventually change my life.
an array of mobile devices with computer code overlay

Why you should care about bots if you care about social justice

June 14, 2017
There is a huge opportunity for organizations and activists to use automation in constructive ways that further social justice causes, but doing so is not without risk. What follows is a set of questions aimed at helping advocates better understand the challenges and risks that bots and automated activism present.
Photo of large letters leaning against a weathered brick wall, spelling out "SEARCH"

Technical SEO Glossary

June 8, 2017
How do you drive more people to your website and get them engaging with your nonprofit's programs and content? There are many factors in search engine optimization (SEO), and understanding the technical side is crucial to get the impact you need. Here is a technical SEO glossary of 7 high-priority factors so you can make important changes, even if you don't have technical knowledge.
Two men talking at the 2017 Nonprofit Technology Conference.

Your digital strategy is not optional

May 1, 2017
Your organization’s website is at the crux of how people relate to your organization and its work. When something is wrong, it hurts your ability to attract, engage, and convert the people you need.

Why Mobile Matters in Advocacy Outreach

March 31, 2017
There's one medium so pervasive, and yet so personal, that it can uniquely deliver relevant messages that inspire immediate action: targeted mobile advertising.

Level Up with the 2017 Digital Outlook Report

March 20, 2017
The 2017 Digital Outlook Report is here, and it may surprise you or reaffirm your strategic decisions and investments this year. Data from hundreds of organizations across the globe has guided the findings — see how you compare!
grassroots

Will Nonprofit Advocacy Be Transformed by the Resistance?

March 17, 2017
For the nonprofit community to continue being seen as relevant to new generations of activists, we must measure our reputations for effectiveness alongside our list sizes.

Are Technology Investments Curbing NGO Impact?

February 15, 2017
Is your organization overemphasizing mobilization? If you’re prioritizing mobilizing over organizing, your digital supporters may be falling into a black hole when they’re ready for more.
a black magnifying glass being held over a pale green background of binary numbers in black

Our Banner Ads Are On Breitbart?!

February 14, 2017
Over the past few years, the ever-more-precise targeting of people wherever they go on the Internet has been an amazing development for nonprofits who want to reach their current supporters and potential new audiences. But there are places you just don’t want your ads to appear—and websites you don’t want to get a dollar of your ad budget.