Digital Communications & Marketing

2018 M+R Benchmarks Study

April 27, 2018
The M+R Benchmarks Study is your in-depth annual review of what’s working, what’s trending, and what’s changing for online fundraising, advocacy, and marketing.

How we rebuilt our website by listening to our visitors

March 28, 2018
It’s important for charities like ours to dig down and see where we're doing a good job of encouraging our users to take an action. Analyzing where and when they donated was key, because if we can crack that nut, we can amp it up a notch. Yet the more we dug, the more we realized that we had a disconnect.
2018 Digital Outlook Report

2018 Digital Outlook Report

March 8, 2018
NTEN and its partners have produced the 2018 Digital Outlook Report, which includes data collected from over 500 nonprofit professionals in more than 20 countries.
person outside, looking at tablet and smiling

How to keep reaching supporters on Facebook

February 8, 2018
Recently Facebook announced what could be the most drastic change to the news feed yet. Organic (unpaid) reach and post engagement from Pages has gone down in recent months, with posts reaching followers. Soon many of the traditional, battle-tested social media strategies may not be as effective as they once were on Facebook. So what can nonprofits do?
A man stands in the middle of a hedge maze and waves his hand

Don’t lose your Google Ad Grant

January 23, 2018
In mid-December, while nonprofits were winding down for the holidays, Google Ad Grant account holders received an email announcing that the $2 cap on the Maximise Conversions bidding strategy had been lifted. Well, that was a nice Christmas present. But did you read the new terms and conditions? Here's what you need to know.
A young woman stands next to a semi-realistic robot

The robots have arrived: How nonprofits can use bots for good

January 16, 2018
Not surprisingly, enthusiastic techtopians are pronouncing all the wonderful ways that robots are going to help us. However, a fuller examination of the darker side of the bots is also required because they are going to change our relationship with society and with one another. And anything that affects our humanity and our relationships has profound implications for the nonprofit sector.

All I needed to know to work in nonprofit web, I learned from blogging

November 16, 2017
Blogging, for me, started out as a hobby and as a way to vent and express my thoughts about issues I felt strongly about. Along the way, I learned some valuable skills and got a good, basic background to get my foot in the door for web work. I’ve used skills and insights I learned from blogging pretty much day-to-day in my jobs the past fourteen years.

7 ways to make your first #GivingTuesday a fundraising success

November 15, 2017
For organizations that have never participated in Giving Tuesday before, it can feel overwhelming. These seven tips will help you meet your fundraising goals and engage new supporters.

Creating inclusive user experiences

October 25, 2017
It is easy to assume that the consumers of our website or app are just like us: they have sight and hearing intact, they have keyboard and mouse input, they have reliably fast internet connection. But this is not always the case, which is further underscored by the lack of access due to socioeconomic issues, and particularly so when people with disabilities face obstacles using the web.
close-up on hands of someone painting, with multiple colors of paint all over his hands and the table and paintbrushes in one hand

Why your organization needs a rebrand

October 23, 2017
It is hard to get attention in an oversaturated market where everyone is competing for the same funding and using the same platforms (social media, website, email, print). Your nonprofit's brand needs to be unique and professional to help you stand out amongst the noise.