Digital Communications & Marketing

3 Cs to build your nonprofit social media presence

July 20, 2018
If you're a new nonprofit or your social presence has been lackluster, how do you get started building an engaging social media strategy?

How to get your start as a writer

July 19, 2018
Many professionals think they don't have enough knowledge to write articles. If you're interested in getting published, here are some tips to get started.

Top 5 skills of a great nonprofit community manager

July 18, 2018
What makes a good nonprofit community manager? Whether you want to add to your toolbox or are hiring someone new, focus on these skills.

5 metrics you need to include on your AdWords Dashboard

July 13, 2018
When you first look at your nonprofit's AdWords account dashboard, it can be overwhelming. Follow these tips to make sure you're tracking the most important metrics.

Improve your outcomes with these 3 tactics from marketing

July 5, 2018
Your day-to-day work may not include content creation or SEO analytics, but these marketing strategies can help you achieve your goals.

It’s time to ditch your nonprofit website carousel

July 2, 2018
Image sliders and carousels were all the rage several years ago, but they don’t actually do a good job motivating action. So what do you do instead?

48 websites in 48 hours? No problem.

June 22, 2018
Every nonprofit website needs a call to action. It's great that people are on your website, but what do you want them to do once they get there?

How your nonprofit can win at branding

June 21, 2018
A solid branding strategy has the power to turn the masses into loyal, lifelong advocates of your organization and its mission.

2018 M+R Benchmarks Study

April 27, 2018
The M+R Benchmarks Study is your in-depth annual review of what’s working, what’s trending, and what’s changing for online fundraising, advocacy, and marketing.

How we rebuilt our website by listening to our visitors

March 28, 2018
It’s important for charities like ours to dig down and see where we're doing a good job of encouraging our users to take an action. Analyzing where and when they donated was key, because if we can crack that nut, we can amp it up a notch. Yet the more we dug, the more we realized that we had a disconnect.