Digital Communications & Marketing

2018 Digital Outlook Report

2018 Digital Outlook Report

March 8, 2018
NTEN and its partners have produced the 2018 Digital Outlook Report, which includes data collected from over 500 nonprofit professionals in more than 20 countries.
person outside, looking at tablet and smiling

How to keep reaching supporters on Facebook

February 8, 2018
Recently Facebook announced what could be the most drastic change to the news feed yet. Organic (unpaid) reach and post engagement from Pages has gone down in recent months, with posts reaching followers. Soon many of the traditional, battle-tested social media strategies may not be as effective as they once were on Facebook. So what can nonprofits do?
A man stands in the middle of a hedge maze and waves his hand

Don’t lose your Google Ad Grant

January 23, 2018
In mid-December, while nonprofits were winding down for the holidays, Google Ad Grant account holders received an email announcing that the $2 cap on the Maximise Conversions bidding strategy had been lifted. Well, that was a nice Christmas present. But did you read the new terms and conditions? Here's what you need to know.
A young woman stands next to a semi-realistic robot

The robots have arrived: How nonprofits can use bots for good

January 16, 2018
Not surprisingly, enthusiastic techtopians are pronouncing all the wonderful ways that robots are going to help us. However, a fuller examination of the darker side of the bots is also required because they are going to change our relationship with society and with one another. And anything that affects our humanity and our relationships has profound implications for the nonprofit sector.

All I needed to know to work in nonprofit web, I learned from blogging

November 16, 2017
Blogging, for me, started out as a hobby and as a way to vent and express my thoughts about issues I felt strongly about. Along the way, I learned some valuable skills and got a good, basic background to get my foot in the door for web work. I’ve used skills and insights I learned from blogging pretty much day-to-day in my jobs the past fourteen years.

7 ways to make your first #GivingTuesday a fundraising success

November 15, 2017
For organizations that have never participated in Giving Tuesday before, it can feel overwhelming. These seven tips will help you meet your fundraising goals and engage new supporters.

Creating inclusive user experiences

October 25, 2017
It is easy to assume that the consumers of our website or app are just like us: they have sight and hearing intact, they have keyboard and mouse input, they have reliably fast internet connection. But this is not always the case, which is further underscored by the lack of access due to socioeconomic issues, and particularly so when people with disabilities face obstacles using the web.
close-up on hands of someone painting, with multiple colors of paint all over his hands and the table and paintbrushes in one hand

Why your organization needs a rebrand

October 23, 2017
It is hard to get attention in an oversaturated market where everyone is competing for the same funding and using the same platforms (social media, website, email, print). Your nonprofit's brand needs to be unique and professional to help you stand out amongst the noise.
Lego-figurine construction people work on a blue Lego structure with the Facebook "f" built in

Is it time to clean up your Facebook?

October 19, 2017
Does your organization need a quick Facebook cleanup? These steps will consolidate any stray profiles, pages and groups without losing any of your audience or content.
Many pedestrians crossing a street

What to know before advertising on LinkedIn

September 25, 2017
Social media advertising has become one of the biggest revenue generators and online traffic drivers in marketing. But LinkedIn advertising is quite different than using Facebook or Twitter, from the interface down to targeting. Here are a few things we’ve learned while running advertising tests on LinkedIn.