Tag: integrated marketing

February 21, 2013

Webinar: Can You Get Your Jet Off the Runway?

Cost: Free for Members!

This webinar will give you a chance to observe, learn, and interact with award-winning integrated marketing and fundraising organizations. Looking at successful case studies, participants will go on an exploration of how nonprofit organizations plan, execute, and evaluate integrated marketing and fundraising programs.

October 19, 2012 · Richard Becker

Improving Direct Marketing Response with Online Advertising

Online advertising has evolved. Legacy paradigms of contextual targeting, re-targeting, geo-targeting, and other demographic or online behavioral targeting have given way to more precise household-level targeting. »