Tag: integrated marketing

February 21, 2013

Webinar: Can You Get Your Jet Off the Runway?

Cost: Free for Members!

This webinar will give you a chance to observe, learn, and interact with award-winning integrated marketing and fundraising organizations. Looking at successful case studies, participants will go on an exploration of how nonprofit organizations plan, execute, and evaluate integrated marketing and fundraising programs.

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October 19, 2012 · Richard Becker

Improving Direct Marketing Response with Online Advertising

Online advertising has evolved. Legacy paradigms of contextual targeting, re-targeting, geo-targeting, and other demographic or online behavioral targeting have given way to more precise household-level targeting. »