Tag: fundraising strategy

close-up of seedlings in dirt with blue sky in the background
November 28, 2016 · Heather Yandow

Finding and Retaining Donors: Cultivating Your Relationships

The average organization’s donor retention rate is 60%—how can nonprofits increase retention and find more new donors? From the Individual Donor Benchmark Report, some steps for cultivating relationships and tracking donors. »
September 19, 2016

Sustaining vs One-Time Donors

This infographic shows trends in sustaining donors as compared with one-time donors, based on data from DonorPerfect. »
"Special event ahead" sign.
July 22, 2016 · Sandy Rees

Is It Time to Ditch That Event?

Too many small nonprofits get on what I call the "special event hamster wheel" and they go from one event to the next. How do you know when to get off the wheel? »