Tag: donor

close-up of seedlings in dirt with blue sky in the background
November 28, 2016 · Heather Yandow

Finding and Retaining Donors: Cultivating Your Relationships

The average organization’s donor retention rate is 60%—how can nonprofits increase retention and find more new donors? From the Individual Donor Benchmark Report, some steps for cultivating relationships and tracking donors. »
November 6, 2013

Webinar: Nurturing Your Small-Dollar Donors

Cost: Free for Members!

Today’s small-dollar donor sees more, knows more, expects more, and has more insight than ever into the leverage his or her contribution can (and can’t make). It’s time for us to shift gears and provide offerings to our small-dollar donors that meet their needs and our missions without expecting one to sacrifice to the other.

November 13, 2013

Webinar: When Your Clients Tell the Story of Your Impact

Cost: Free for Members!

In today’s world of the brief, compelling narrative, in the time of social media and sharing, we have the opportunity not only to shift our messaging into tweet-sized sound-bytes, but also to change our voice over to that of our program participant. When we shift our appeals to first-person brief narratives on the part of those helped and served by our programs and services, we start giving donors what we’ve learned they want – personal engagement with the story of our work and our impact.

January 8, 2013 · Maria Tchijov

Free Supporters (No, Really!)

As savvy online strategists, we know that doing one-source, bulk acquisitions isn't the best idea if we want a healthy email list. »