Tag: Content

Two shadows on train tracks with "Let Go" caption
September 9, 2016 · Gabriela Fitz

Open Up to Working Less

I believe that embracing open knowledge practices can actually make us more productive while working less. Here’s how. »
September 13, 2016 · Meghan Murphy

Course: Intro to Content Strategy

Cost: $125 Members; $250 Non-Members

Content marketing should play a key role in your overall marketing and community engagement strategy. In this training, we’ll explore all parts of content strategy including where you can optimize and expand your current content strategy.

July 28, 2015 · Matt Schwartz

Webinar: Deepening Audience Engagement With Content-Heavy Websites

Cost: $30 Members; $60 Non-members

In a world where average user attention span is less than 8 seconds, sustaining online engagement has gotten a whole lot more difficult. Yet, for research-driven nonprofits, philanthropies, and others who’s success depends on demonstrating thought leadership for complex issues, websites are both the most effective publishing platform and the primary way that many audiences interact with their brands.

September 5, 2013

Webinar: Secrets of the Content Marketing Sorcerers

Cost: Free for Members!

Join VolunteerMatch’s Robert Rosenthal, Nonprofit Marketing Guide’s Kivi Leroux Miller, and Brett Meyer from ThinkShout, to learn how to tame the dragon of to-do despair with the content calendar sword, how to shape-shift your older content to attract and inform audiences again, and discover the powerful alchemy of social media and content marketing. Plus, you’ll learn how to enchant your organization to create a culture of content marketing.

November 19, 2013

Webinar: Content Marketing for Nonprofits

Cost: Free for Members!

Do you hear the call of the wild? Join expert Kivi Leroux Miller as she shares how to recognize, develop, deploy, and evaluate your nonprofit communications approach. If you’ve always wanted to learn why content marketing is different, this session is for you!

February 18, 2014 · Drew Gorton , Lynn Winter

Webinar: 2014 Trends – Content Strategy, Mobile, and Social Media

Cost: $30 for Members / $60 for Non-members

Every year has some common trends in what the next best thing for your website will be. This year the “what’s hot” list includes social integration, mobile, content strategy, newsletters, and enhanced Google Analytics tracking. But many organizations are unsure about their options, what costs are needed to implement them, and what they can do on their own.Â