Tag: Community

As the landscape for donor and advocate attention becomes more crowded in 2019, it’s critical for nonprofit organizations to connect with their audiences in more authentic ways. Social media can be an important tool for nonprofits looking to engage with supporters quickly, seamlessly, and effectively.

With more than 700,000 followers across their social media sites, Girl Up, a United Nations Foundation initiative uniting girls around the world to advocate for gender equality, has reaped the rewards of a strong social media strategy. Girl Up has used its social channels to draw awareness for its cause, promote its first-ever #girlhero Awards during International Day of the Girl, and share ongoing updates.

While social media allows Girl Up to have consistent communication with its supporters, the organization was looking to take their engagement with advocates to the next level. Girl Up launched a dedicated online community platform. Here’s why.

A changing social media landscape

For Girl Up, social media has helped the organization tell its story to a broader audience and promote its events around the globe. Through Facebook, Twitter, and most recently Instagram, the organization has showcased the stories of individual girls around the world and highlighted notable public figures and celebrities that lend their support to Girl Up’s cause. It has also provided Girl Up the opportunity to seek user-generated content by using Girl Up-specific hashtags like #DayofTheGirl and #girlhero (among others), encouraging image sharing and input from its followers.

Yet, recent changes to the social media landscape have presented challenges for nonprofit organizations. Audience growth on platforms like Facebook have plateaued as new social media sites like Instagram and Snapchat gain popularity among younger generations. Not to mention, changes to algorithms across platforms are making it more difficult to reach those active users from those demographics than ever before. The result? Many nonprofits, who have relied solely on social media as a cost-effective means of driving visibility and engagement, are having to reconsider its role in their strategy to connect with advocates. This is where an online community comes in.

What is an online community platform?

An online community platform provides a branded destination for communication, collaboration, and sharing around a cause. It’s a dedicated place for those with common interests – an organization’s advocates – to have meaningful conversations and create connections around a shared belief in their cause. Online community platforms are increasingly diverse, including everything from forums and blogs, to multimedia like photos and videos, gamification for contests and leaderboards, analytics integrations and more.

How Girl Up uses its online community platform

Since its founding in 2010, Girl Up has seen steady growth in its community of supporters. To date, the organization has 3,000 Girl Up Clubs in more than 100 countries, and has trained 48,000 girls to create tangible change around the world. With that growth and breadth of supporters came the need to maintain meaningful conversations with and answer questions from this growing community, with limited staff and resources. Using a dedicated online community has helped to mitigate that challenge.

Girl Up launched its online community platform, which is powered by Personify, more than five years ago. Within Girl Up’s online community, supporters interact with each other and have an open dialogue in chat forums – sharing content, perspective and more. For example, community members often use the forums to celebrate fundraising successes or to ask for support, specifically in how to tackle challenges around fundraisers. Some of the most highly engaged content on Girl Up’s community includes thought-provoking hypotheticals like, “If women were given the leadership role in every country, what would the world be like?” This ability to have advocates connect and support each other, instead of always requiring a conversation with a Girl Up representative, provides a deeper sense of community and eases the strain on an organization’s limited capacity.

Along with resourcing, online community platforms provide nonprofit organizations with benefits like secure ownership of content, data, and constituent information. In a community, content is created by members, but you are in control of the discussion and content can be searched and used in the future. This means that rich content developed in a community like Girl Up’s can be repurposed by the organization to use in social media, marketing collateral, and more. For example, responses from Girl Up community members on how to tackle fundraising challenges can be packaged and shared as a guide from the organization, or responses from thought-provoking hypotheticals can be used as inspirational Girl Up social media content or thought starters for other community discussions. This has created a more comprehensive 360-experience for Girl Up’s audience – and the organization itself.

For Girl Up, a dedicated online community platform has helped drive critical results for the organization. To date, the organization has 1,500 digital clubs in more than 100 countries that help support real world advocacy efforts. Over 11,000 users have a space to collaborate, share successes, and get help when needed. And the community is only growing stronger. Over the first quarter of 2019 alone, the Girl Up community has added more than 1,800 new members and counting – all supporting the organization’s core goals and messages on an owned platform.

The online community platform also translated to results for the organization offline. Girl Up was able to grow its offline community, increasing the number of local groups in high schools and colleges by an average of 45% each year. The number of offline actions for social change led by those groups increased by 29% over the last year. Based on the success of the Girl Up online community, the United Nations Foundation launched a second online community with Personify for another program to drive similar engagement and results.

Social media vs. online community platforms

When deciding whether to devote efforts to social media or a dedicated online community platform for your organization, the answer is simple – use both. Social media, despite the changing landscape, has value and is useful for certain campaigns and situations – especially capturing the attention of potential donors or volunteers and creating consistent engagement opportunities with a broader audience. Once they’re engaged on social media, this audience can convert into an online community for members of your organization. If you make this transition successfully, social media can act as an acquisition tool and your dedicated online community can be your engagement and retention tool, providing rich opportunities for dialogue and conversation, and helping to further your organization’s mission.

On its own, social media is no longer enough to engage supporters, build trust and ultimately grow as an organization. Like Girl Up, today’s organizations should consider new methods to create transparency, increase authenticity, and build lasting relationships with their advocates.

Working in nonprofits, we all know that it takes a lot to get our work done. Sometimes, it is a herculean effort just to keep the lights on.

Today, we pay tribute to 11 people who have gone above and beyond in their commitment to our sector, driving our community forward and tirelessly working for excellence. From fields as diverse as community management, digital inclusion, and web design, our NTENny Award recipients embody NTEN’s values and push our sector forward.

Please join us in celebrating our 2018 NTENny Award recipients:

  • Tricia Maddrey Baker
  • Corey Brown
  • Melissa Chavez
  • Stacy Clinton
  • Necole Durham
  • Charlotte Field
  • Monica Flores
  • Sheryle Gillihan
  • Kami Griffiths
  • Sandee Jackson
  • Ashleigh Turner

Thank you for your service to this community.

Here at NTEN, we are always looking for ways to make our programs, services, and spaces more accessible and welcoming to our communities.

As part of our continuing efforts to improve the 2019 Nonprofit Technology Conference, we need your help! We are creating an Accessibility Committee, that will identify ways for us to make the 19NTC more welcoming – both online and onsite.

It’s vital that we get good community representation in this committee, so they can guide us as we strive to be better.

See our accessibility page for some of the elements the committee will address, and read about our specific needs and sign up at our commitment page.

We will be accepting applications until September 28.

Social media is not going anywhere. And for nonprofit organizations, having a social presence is necessary for marketing, communication, networking, and brand awareness. If you’re a new organization or your social presence has been lackluster, how exactly do you build a social presence?

The best way to build your social presence involves three key concepts: consistency, clarity, and community. By incorporating each of these principles into a social presence strategy plan, you’ll have consistent content to share, provide a clear message about your work and your mission, and connect to and network with the community you serve.

1. Consistency

Becoming consistent with your social presence is important—not only for making sure that you are posting on a regular basis, but also so you’re consistent with your content. A great way to stay on top of being consistent is to establish a monthly content calendar.

When planning your content calendar for each month, keep these three questions in mind:

  • What type of content do we want to post each week?
  • Which platforms do we want to post on each week?
  • How often do we want to post each week?

Due to the use of algorithms on most social networks, you want to make sure to post at least once each day to help increase the chances of your content being seen. However, this does not mean just posting any picture, quote, or video just for the sake of having the content posted.

Always remember that it is important to be consistent with posting at the times that your audience is most engaged. Your content should have a “call-to-action” for them to comment on, share, or like. Be consistent with using hashtags that relate to the post as well as your organization’s personality.
Tenelle Bailey quote

When building a consistent social presence, you need to also be consistent with your social branding. Your organization has built-in branding items that should be used across social media, such as logos, colors, and font. Make sure to remain consistent with adding these elements (where possible) to establish a clear, branded theme that is woven throughout your social presence.

Additionally, your organization should decide on a few main hashtags that you will use when posting content across social networks. This will allow for your content to create a branded, identifiable, and searchable social presence. For example, when posting to Instagram for SISGI Group, we always try to include the hashtags #sisgigroup, #nonprofitorganization, #socialchange and #nonprofitleadership. Take some time to research the hashtags used most often in your nonprofit’s area of focus and use them frequently.

2. Clarity

Building your social presence also means that you must be clear on the “Why?” when it comes to the reason that your organization is using certain social networks and what type of content should be posted.

There are few things to keep in mind when when setting up your social network profiles, creating, and curating content to share:

  • What does your organization want to accomplish on social media?
  • Who is your target audience, and what are you here to help them with?
  • What voice does your organization want to present on social media? Humorous, conservative, emotional, etc.

Knowing the answers to these questions will help you maintain a clear social media strategy as well as help you connect to the right audience for your work.

3. Community

The concept of building a community on social networks should be one of the main reasons that your business or organization would want to be on social media.

Although social media networks are a great place to promote and bring awareness to your organization, these days most of the social network platforms encourage “authentic community building.”

This means that the information being posted by your business or organization is perceived to be beneficial to potential followers, and is not perceived to be salesy or spammy. Similar to real life, where constantly talking about yourself and how great you is frowned upon, you don’t want to do this in a social networking space either. Think instead of building your social presence by creating two-sided conversations through your posted content.

When you create a consistent social media presence, you’ll find it easier to engage and connect with the community you serve. However, that community will not grow if you do not build upon your consistency and clarity, within your content strategy. Knowing how to balance the content that your organization shares and what content to share will help you to effectively build your social presence while building your community.

Refer to this content sharing chart to help you maintain a balanced content strategy:


Now it’s time to put these tips into action.

  1. Establish a workspace that all of your team can use to upload images, notes, and other useful attachments or information that should be shared. We’ve created a helpful template if you’re looking for inspiration.
  2. Decide on your organization’s branding concepts, social voice (emotional, serious, humorous, etc.), and posting schedule.
  3. Start planning monthly content on the calendar, keeping in mind the 3 C’s: consistency, clarity, and community.
  4. Post and repeat.

The rise of social media has created an increased demand for community managers, also known as the people who run your social channels to engage your supporters. As your nonprofit’s online community grows, it’s important you have the right person in place to manage it.

Social media can help you tell stories to reach a new audience—but it’s not enough to simply have a presence. It’s also important to spend time on your channels to grow and engage new and returning supporters. More nonprofits are realizing that social media management goes beyond the scheduling of your weekly posts, and a community manager can ensure that your social presence is genuinely social.

So what makes a good nonprofit community manager? Whether you’re looking for a new job opportunity, want to improve your own skills, or are looking to hire a new community manager, here are the skills to focus on.

1. Be flexible & reactive

A good community manager has to be flexible enough to react to any important events that require a change of schedule. Whether it’s a breaking story, an unexpected event, or a social media crisis that affects your organization, there are plenty of reasons to be agile.

A community manager has to spend time on the social platforms on a daily basis to listen to your supporters and join their conversations. It’s the best way to learn more about your audience, how they think, and how they can be continually engaged and learn more about your cause.

Live tweeting can also be part of your job, whether for an upcoming event or a regular chat with your supporters. This is a great opportunity to show your social side while allowing time to listen to feedback and ideas.

Moreover, a closer look at the latest trends of each social platform can be helpful when planning your next campaign to make sure that you’re both relevant and creative.

2. Know your audienceHannah Donald quote

A great skill for a community manager is the ability to understand your target audience. It isn’t enough to have an understanding of the social platforms if you’re not able to speak to your supporters’ language.

One of the first steps for a new community manager is to spend time monitoring conversations that you supporters are having. This way you are able to learn more about them and how you can approach them when needed.

The tone of voice can also help your organization be consistent with messaging. A community manager needs to collaborate with the wider team to understand the brand positioning and how you should be approaching the social tone of voice.

For example, is your organization’s tone of voice more formal or casual? Are you able to add a humorous element or would this sound flippant? All these decisions need to be discussed to ensure that your nonprofit’s voice is consistent.

3. Be organized

Planning ahead will not only save you time, but will keep your messaging succinct and ensure you don’t miss any key dates. Make sure you’re using a content scheduling tool, and have a calendar with important dates relevant to your cause.

Often the nature of working for a nonprofit means that time and resources can be limited, so it’s also a good idea to have a ready-to-go bank of evergreen content for those moments when you’re short of time. Evergreen content doesn’t date, and can be adapted and used time-and-time again. You can also use tools like Canva, which has a free version for nonprofits, to create branded images and graphics ahead of time.

4. Follow the rule of thirds

A good skill for a community manager is to be strategic. Think of your daily work as part of the bigger strategy of creating an engaging social presence and plan your time accordingly.

A useful way to be strategic with your content is to apply the rule of thirds. It’s a quick formula to split your time into three equal parts:

  • Promote: This is the content that refers to your campaigns, your next actions, or your fundraising asks. You are seeking increased awareness and traffic to the site and possibly an appeal to new donors.
  • Share: This is the content that you’re sharing from others. It refers to the content that’s relevant to your cause and your supporters. The choice to curate content from other sources can help you build relationships and start a conversation, and also show that you’re not simply interested in promoting your own work. In the same category you can also include user-generated content, which can derive directly from your supporters.
  • Engage: This is the social part—you’re actually engaging with the community. It’s the opportunity to listen to them and join a conversation with the ultimate goal of maintaining an active community around your cause.

5. Be equal parts creative & analytical

Whilst it’s important to inform your content by using analytics, you also need to be creative and unafraid to try out new ideas. Analytics can help shape your creativity by letting you check what’s worked and what hasn’t through A/B testing, and then your creativity should help you to continually refine your content based on its performance.

For example, what images do your supporters respond to the most? Do videos get more reactions than images? What about questions vs. statements? This feeds nicely into the rule of thirds, allowing you to be strategic while also letting those creative juices flow.


Social media is fast paced, ever changing, constantly growing, and exciting. Nonprofits have inspiring stories to tell, so it’s important to make sure that the person managing your channels is equipped with the skills necessary to really champion your cause. Being a community manager effectively makes you the online voice of an organization, and it’s essential to be passionate and well equipped to take on such an indispensable and rewarding role.

NOTE: Edited to include links to current discussions and live video chat.

It’s time for another NTEN community book club!

Let’s read 18NTC keynote presenter Luvvie Ajayi’s book together! A dynamic and humorous speaker known for her straight talk, Ajayi brings a wealth of nonprofit tech and digital strategy experience. She even presented at 11NTC!

Her book, I’M JUDGING YOU: The Do-Better Manual, is a collection of essays that critiques our fame-obsessed, social media-centric lives, while encouraging us to do better. It looks like a great read and I can’t wait to learn, laugh, and get ready to see her on the NTC main stage!

During March, fabulous volunteers Janicia Moore (Beaconfire RED), Kelly Harris (KHD Communications), and Genie Gratto (AnitaB.org) will lead us through weekly discussions in NTEN’s online community forums. We’ll wrap with a real-time conversation via video chat during the first week April. Then it’ll be time for the 18NTC and we can gather in person.

All are welcome to participate in the forum and video discussions regardless of NTC registration. On-site NTC gatherings are for registered attendees only.

To participate

  1. Get the book (don’t forget about your local library!).
  2. Join NTEN’s general discussion group (this is the online forum where book club discussions will take place).
  3. Start reading (or listening).
  4. Be on the lookout for the discussion of Part I during the week of March 5 and chime in!
  5. Join the real-time conversation via our wrap-up video call.
  6. Bonus: Meet up in person at the 18NTC.


Asynchronous forum discussion

Real-time conversations

  • April 5 12pm-1pm PT: Video chat wrap-up discussion (Join us!)
  • April 11 – 13: Meet up during the 18NTC (April 11 Birds of a Feather group and more to come)

Contact community@nten.org with questions.

For many of us in the technology community, part of the fun lies in discovering new technologies and finding creative ways to connect tools and people. The point of technology, however, isn’t adoption for the sake of adoption: Technology is a tool to help people get things done.

Likewise, the purpose of team collaboration is not just to work together, it’s to achieve results. As a mission-driven nonprofit, your group aims for the kind of collaboration that can drive change and build a better world. The process isn’t simple – it requires close interaction and integration between disparate groups and actors, often across time and distance. When you facilitate and enable these interactions, though, the results can be amazing. In a high-stakes project, the challenge is to select and configure a combination of technology and process that accelerates rather than impedes. So here are three questions to help you thread that needle.

1. What is the primary goal: socialization, project management, or both?

The word collaboration derives from the Latin roots com, which means together, and laborare, which means to work or labor. It sounds like “working together” should be simple. But collaboration actually spans a spectrum of activity, from the ad hoc to the very formal.

The spectrum of effective collaboration. Source: Harold Jarche

At the informal end of the spectrum, people want easy and impromptu communication, often something as simple as a forum to ask questions and share recommendations. Ready-made solutions like Facebook pages, LinkedIn groups or listservs are often sufficient. They require care and feeding, as all communities do, but offer limited support and lack unique identity. An array of informal chat products can also connect people on threads and topics and enable informal information sharing.

At the more complex end of the spectrum, you find groups that need to build persistent communities. This is the focus of a number of modern forum and communication solutions. A good example is the Higher Logic platform (used by NTEN), a sophisticated environment that promotes engagement and information sharing. Ease of use is important here, too, as users want to eliminate barriers to participation. These kinds of solutions foster cooperation and are usually accompanied by robust administrative tools.

At the most complex end of the spectrum, structured collaboration balances multiple stakeholders and input channels, with participants working toward the co-creation of knowledge. Outcomes are primary, and deliverables are a priority. These groups certainly need a community where they can share information, but may also need formalized voting, detailed document revision histories and project milestones. There are specialized sets of tools that support this kind of collaboration, too. Some organizations can afford to build and maintain SharePoint environments that aim to support this kind of work. Web-based solutions such as Kavi Workspace or Basecamp can provide some or all of those functions in an out-of-the-box solution.

2. How important are accountability and inclusion?

Is participation required, or simply encouraged? Many groups make decisions informally or empower a single person or department to manage tasks. They encourage other team members to join in discussions and contribute their talents as they can. Participants, constituents and outside organizations trust the process, so there’s usually little critical follow up. These kinds of situations can function on less formal tools and decentralized applications.

In large collaborative projects, though, teamwork is driven by more than tasks and deadlines — it requires transparency and inclusion. As collaborative projects scale up in importance and size, transparency and accountability become much more important. While a smaller project can function well based on task lists, action items and deadlines, mission critical projects often employ a rigorous level of oversight. Some standards-setting organizations, for example, require a quorum of members to participate in votes. In other cases, participation in committee or initiative might require a certain level of paid membership or employment in a sponsoring member company. In these cases, participation is meaningful and managed and institutional memory is important.

Accountability also requires participants to respect the objectives, processes and roles of the team. It allows for ownership of results and action items. These types of situations need distinct architectures and systems to define roles, enforce processes and authenticate participation.

3. How formal are your record-keeping requirements?

Are you comfortable with people using their personal Google Docs or Dropbox accounts for storing and organizing business information? Do you have chat sessions that are important enough to catalog in a permanent repository? Could the collaborating organization ever be audited or expected to respond to a legal discovery request or a subpoena?

Generally, less formal modes of collaboration require less stringent records retention. In these ad hoc collaboration modes, stitching together apps or allowing individuals to choose their preferred platforms can be fast and effective. However, without a clear system, team members may be unaware when, or even if, their collaborators see a newly shared comment, document or decision. Data can end up siloed in different systems, each of which has a different login and varying levels of security and retrievability. There is ample evidence to show that using more apps actually decreases efficiency and effectiveness. Where was that document? Was it in Dropbox or the in-house file server or in Joan’s email thread? All of the above? Which one has the most recent version?

A group like a standing committee or task force, on the other hand, may need to recover years-old conversations and decisions. Working together on a single platform can create an accurate system of record and increase the pace of collaboration. These solutions have strong permission models that control participation, and they use formal backup and archiving infrastructures to assure that important data can always be accessed. If a single platform does not support the range of functionality you need, you may want to integrate under a single sign-on, with key data shared between applications.



As much fun as it is to acquire the latest cool collaboration tool, it’s important to be aware of the diffusion and distraction factor of too many choices. Organizations benefit when members can share their knowledge with others and collaborate on results-driven teams, but those goals can easily go awry. Asking yourself and your team a few basic questions can help ensure that you find the best solution for your needs.

The Nonprofit Technology Conference is known for featuring a wide array of useful, interesting, relevant-to-your-interests sessions. How do we do it? The answer, as usual, is you, our nonprofit tech community!

From the first step to the last, the educational programming at the NTC is community-driven, and shepherded (pun intended) by NTEN’s Education Director, Ash Shepherd.

1. Propose

We begin with a public call for content ideas, when NTEN members and anyone from the nonprofit technology community can submit session proposals through a form on our website. Applications can be for both those sessions that the submitter is wishing to present as well as sessions that are of interest to attend but the submitter does not have the area of expertise to lead.

2. Vote

Proposed sessions are voted on by the community via our website. A steering committee of representatives from across the sector, as well as NTEN staff, cast their votes via a secure and private jury voting process. The votes are weighted, so that community votes equal 50%, steering committee votes equal 30%, and NTEN staff votes equal 20%.

3. Score

The three scores (from the community, the steering committee, and NTEN staff) are then combined to create an aggregate score. This aggregate score is used as the main framework for session selection.

4. Review

Finally, we review the overall selection of sessions to ensure a well-rounded program is created across five categories: program, IT, leadership, fundraising, and marketing & communications. For example, if there are some sessions that are very similar in topic and have high votes, we may pick the most supported one or combine the sessions. We also hold a few spots in the agenda for any timely and critical topics that may emerge.

The sessions for 17NTC have all been through this process, and you can check them out and learn more about the speakers on the agenda. We’ll open the session proposal process for 18NTC in June of 2017.

What a year it’s been, with highs and lows for all of us individually, our organizations, and our sector. As we look ahead to 2017, I can’t help but feel a mix of anticipation and wonder. And, looking back at 2016, I am so proud of all that we’ve done together.

As you know, NTEN is a community. It takes your support to help make the valuable programs NTEN offers year round as accessible as possible to ensure we have organizations of all sizes and missions connecting, learning, and making real change. In 2016, donations from the community made a huge impact:

  • Over 50 scholarships to the Nonprofit Technology Conference
  • 22 Nonprofit Tech Clubs receiving support for meeting supplies
  • Over 50 scholarships for NTEN educational programs (and, thanks to Microsoft, 20 scholarships to the Nonprofit Technology Professional Certificate)
  • Over 100 free or reduced Memberships to organizations who otherwise would not be able to join

Donate today to make 2017 the biggest year yet for the NTEN community!

Your donation supports more new participants and members, which means even more organizations connected to resources and learning about the strategies and technologies that will make them more effective. This even means more connections, resources, and ideas for you, too!

I know that you’ll agree we have so much work to do together in 2017. Help us bring as many organizations into the community as possible to make that work possible!

Announcing the 2016 NTENny Award winners!

Each year NTEN gives away several NTENny Awards to those amazing folks who’ve offered their time and smarts to help NTEN staff and the community. We think this year’s awardees are absolutely amazing. Each winner is a joy to know and work with. They regularly go above and beyond, making our jobs easier and more fun, and the NTEN community the vibrant and supportive place we brag about. We’re so grateful that they choose to share their time, knowledge, energy, and enthusiasm with us.

Rather than do an interpretive dance to express how we feel, we hope these awards will help convey how much we appreciate all they do. Please join us in celebrating these fabulous, incredibly generous community members.

leaman-chad-600x600Chad Leaman: Most likely to…help the community see how technology advances both enable—and disable—accessibility.
king-charrose-600x600Charrosé King: Most likely to…fill in for an NTC presenter at the last minute and turn her “accidental speaker” experience into numerous kick-ass sessions.
chan-janice-600x600Janice Chan: Most likely to…rally a community together by encouraging them to share their entrance song.
king-jason-600x600Jason King: Most likely to…give ridiculously thoughtful answers to online forum questions while somehow working the phrase “debonair goats” into the responses.
williams-kai-600x600Kai Williams: Most likely to… do the next training… and the next… and the next, all while staying super engaged and encouraging others.
dyer-liza-600x600Liza Dyer: Most likely to…be brave enough to give an Ignite presentation at her first NTC and then, when other folks might be nervously practicing their talk, will offer to help prep conference bags at the last minute, just for fun.
omalley-margaux-600x600Margaux O’Malley: Most likely to…be a calming presence during your communications and Drupal crises.
Close-up of Mark Root-Wiley, wearing a dark baseball cap and smilingMark Root-Wiley: Most likely to…share his wealth of WordPress knowledge while simultaneously shining the spotlight on the community.
roshani-kothariRoshani Kothari: Most likely to…ask great questions in the online forums AND report back with the results.
sara-rasmussenSara Rasmussen: Most likely to…become a fabulous leader of PDXTech4Good within practically minutes of moving to Portland.
caufield-tony-600x600Tony Caufield: Most likely to…make sure what happens in [Tech4Good Las] Vegas doesn’t stay in Vegas.