Tag: blogging

February 27, 2014 · DJ Muller

6 Ways to Create Content Your Donors & Members Will Value

A recent survey by the Content Marketing Institute showed that 92% nonprofits are using content marketing. While nonprofits are using a wide variety of sites and services to distribute their content, the effectiveness of these efforts is often uncertain. Without a plan for content creation, it’s pretty hard to gauge success. Here are 6 ways you can develop a content strategy and create content your audience will value. »
January 10, 2014 · Emily Weinberg

Measuring the Success of Your Blog Through Content, Social Media, and Analytics

One way of improving your blog’s content is to look at your existing content to find out what is working well and what is not working well with your blog. Data gathering and analysis can go a long way to making sure you understand why people are visiting your blog, and if you're meeting your goals for your blog. »
November 8, 2013 · Kirsten Kippen

The Do’s and Don’ts of Setting up an Internal Content Creation Machine

"Content creation is a real challenge for organizations of all sizes - often your go-to-staff copywriter has her hands full and may not have the subject matter expertise or bandwidth to tackle every new blog or article idea. So we tried something new at Idealist Consulting this fall - give incentives to any employee who submits content that follows specific guidelines. Here's what we learned along the way." »
July 13, 2012 · Britt Bravo

The 10 Step Blog Plan

So, you're ready to start a blog for your organization (or wondering why people aren't reading your current one)? It helps to have a plan. »