By reviewing the feedback from attendee surveys from 17NTC, the 18NTC Session Advisory Group and community feedback throughout the year, we created a list of suggested topics for each topic category.

Marketing/Communications

Communications Planning: Getting Started
Content Marketing
Dashboards & Social Listening
Data: Collection, Management & Optimization
Digital Storytelling: Social Media, Multi-Channel, etc.
Digital Teams: Current Trends, Tips & Best Practices
Email Automation: Options, Tools, and Tips
Email Segmentation
Email: Design and Best Practices
Google Analytics: 101 and Specific Focus Areas
Integrating Platforms: Website, CRM, Email
Live Streaming: Options, Tools & Tips
Marketing Automation
Mobile Apps: To Build or Not, Options, Tools
Mobile: Design, Strategy, Tools & Tips
Paid Advertising on Social Media Platforms
Social Media: Beyond the Basics
Social Media Contests
Video Content: Creating, Tools, Budgets
Website Redesigns: Process, Evaluation, etc.
Website: Audience Research
Website: Landing Pages, Optimization, Conversion Funnels
Website: SEO Changes and Trends
Website: Strategy & Design
Workflow & Process: Editorial Calendars, Managing Teams

Fundraising

Board Member Engagement for Greater Impact
Capital and Endowment Campaigns
Converting Volunteers to Donors
Corporate Sponsorship Programs: Getting Started
Current and Future Trends in Fundraising
Digital Fundraising Principles
Digital Fundraising Tools
Donor-Management Systems: Options, Considerations, etc
Email Fundraising: 101, Advanced, etc.
Engaging Your Donors
Fundraising Analytics: Leveraging the Power of Data
Fundraising for Small Teams
Fundraising in Adverse Times
Fundraising Like a Startup
Fundraising via Social Media
Giving Days for Small and Large Organizations
Grants – Finding and Getting Grants
Major Gift Programs: Getting Started
Mobile Fundraising
Peer-to-Peer Campaigns
Prospect Identification & Research
Segmentation – Options, Consideration & Tips
Special Events
Strategic Planning Fundraising
Sustainer Programs

Leadership

Becoming a Digital First Organization
Building/Managing Diverse & Inclusive Teams
Change Mangement in a Digital World
Creating a Culture of Feedback/Learning
Creating/Supporting Staff Self-Care Programs
Creating/Transitioning to a Digital First Organization
Developing a Culture/Systems that Support Innovation
Developing a Strategy Technology Plan
Developing Your Team’s Tech-Related Skills
Digital’s Impact on Nonprofit Business Models
Engaging Volunteers Across The Entire Organization
Incorporating Skilled IT Volunteers
Increasing Accessibility & Accountability: Tools and Tips
Integrating Tech Across the Org
Internal Training and Leadership Development
Making Every Staff An Ambassador for the Org
Managing Effective Virtual Meetings
Managing Successful Virtual Team Members (Some/All)
Managing Through Mergers & Acquisitions
Metrics & Evaluation
Project Management as Part of Org Culture
Using the Right Tool for the Right Communication (Email vs. IM vs. In-Person)
What Nonprofits Can Learn From For-Profit Models
Woman in Tech
Working with Vendors and Consultants

IT

Acceptable Use Policies (AUP): New Considerations & Best Practices
Bridging the Gap Between IT & Fund Development Teams
BYOD Policies and Best Practices
Cloud Storage Comparison
Cloud-Based Email Comparisons
Cloud-Based Phone Systems
CRM Evaluation & Selection
Cyber Security (small to medium org focus)
Data Management (affordable data warehousing)
Database Transition Projects
Disaster Recovery Planning
Getting Started with Virtual Training Program
In-House vs. with External Partners
IT Budgeting Best Practices
IT Evaluation: When to Reduce, Reuse, Recycle or Purchase
IT Policy and Procedure
IT Project Management
Machine Learning
Managing Cloud Login Mayhem
New Database Administrators: Tips, Resources, and Advice
Securing Communications (website, email, chat)
System Integrations: When, Why and Things to Avoid
Training the Non-Technical/Resistant Staff
Website Encryption: Trends and Best-Practices
What Automation Means for your IT Efforts

Program

Accessibility
Advocacy: Digital Strategy, Tools and Case Studies
Automation: Internal/Operational Focus
Community Engagement
CRM: Data-driven Program Development
Cultural Competency in Communications
Data Mangement
Data Security and Privacy Considerations
Data Visualization
Design Thinking
Digital Inclusion: Advocacy and Program Case Studies
Digital Inclusion: Tools, Tips, and Trends
Digital Metrics for Program Success
E-Learning: Options, Trends & Tools
Hiring Staff vs. Hiring Vendors or Consultants
Inclusion and Diversity in Program Delivery
Learning Mangement Systems (LMS)
Online Engagement for Offline Action
Online Training Programs
Program Evaluation
SMS for Community Engagement
Social Media for Program Delivery
Storytelling for Program Delivery
Volunteer Management: Creating Online Programs
Volunteer Management: Digital Tools