Your Website Can be More Accessible: Simple Ways to Evaluate and Improve Your Site’s Accessibility

Problem Statement

Making your site more accessible is so much easier than you think. Site accessibility is not an all-or-nothing proposition. It doesn’t have to be time-consuming or expensive. We’ll show you easy ways to assess and improve your site’s accessibility.

The internet should be for everyone. But too often accessibility for users and admins with disabilities is an afterthought. Accessibility doesn’t have to be hard. It can be as simple as changing the colors and fonts you use, or labeling and arranging your content better.

Design for accessibility means considering people with low vision or hearing loss, older adults, and people with injuries. Accessibility for people with disabilities can also benefit people with slower internet connections or those who only have phones.

Your site can be more accessible, whether you are redesigning or retrofitting it.

In this session, we’ll discuss:

  • What web accessibility means, and why it’s so important
  • How to test your website for accessibility
  • Easy wins to help make your website more accessible

We will cover:

  • In-house assessment tools to self-evaluate your site’s accessibility
  • Organizations that can audit your site by actual people with disabilities, including examples of site audit outputs
  • If you are retrofitting: easy accessibility wins (alt tags, color contrast, focus states, and more)
  • If you are redesigning: how to get loads of built-in accessibility from the start
  • Accessibility for mobile

We’ll also present retrofitting and initial build case studies with organizations. There will be time after the presentation for group discussion and Q&A.


Rose Liebman
Advomatic, LLC
VP, Accounts

Marco Carbone
American Civil Liberties Union
Associate Director of Internet Technology
Marco has been leading the National ACLU Web Technology team since 2012. Prior to that he acted as web developer and technical lead at Advomatic for six years, leading web projects for the Bureau of Educational and Cultural Affairs of the U.S. Department of State, the American Federation of Teachers, and the ACLU, among others. In 2006, he ran the web operations for a Marijuana Policy Project campaign in Nevada, and started his web development career at the Berkman Center for Internet & Society (now the Berkman Klein Center) in 2004.

Mike Gifford
OpenConcept Consulting Inc.

Dave Hansen-Lange
Advomatic, LLC