The Donors of Tomorrow: Effective Ways to Engage Young Audiences

Young people are our future (donors), but many nonprofits are simply overlooking them. While most resources are allocated to big-dollar donors, you should also have a plan to engage Millennials and Gen Z in your mission to ensure the long-term sustainability of your nonprofit. We’ll discuss the perils of ignoring younger audiences when it comes to donor cultivation, as well as ways to turn these generations into your future donors.

We’ll also walk through real-world examples of how organizations are using dynamic campaigns to reach young audiences and generate mission-fueling revenue, and how you can incorporate these tactics into your nonprofit.

In this session, you’ll learn:

  • How to think beyond the channels to what really drives a younger audience
  • What young audiences want from nonprofits
  • How to create effective campaigns that tap into these generations, along with real-world examples
  • How to turn young volunteers into ongoing donors